SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

FSSAI prohibits Dabur India to sell food products carrying misleading ‘100%’ claims

04 Aug 2026 Evaluate

The food regulatory agency -- Food Safety and Standards Authority of India (FSSAI) has directed Dabur India to immediately prohibit the sale of the food products carrying misleading ‘100%’ claims and to submit an Action Taken Report (ATR) within 15 days. The food products which are prohibited from sale include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items. 

The regulator has found that the '100%' claims such as '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic' and '100% Tender Coconut Water' on the products sold on the company’s website contravene the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers. 

Dabur India is one of the largest FMCG Company in India.

Dabur India Share Price

408.25 -16.15 (-3.81%)
04-Aug-2026 16:01 View Price Chart
Peers

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through: