Aditya Birla Group has launched the wires and cables business, Ultravolt, marking the group’s fourth new business foray in three years. Housed under UltraTech Cement, the business aims to build a scaled national brand and become one of the top two players within 5 years. Backed by an investment of Rs 1,800 crore, Ultravolt will be the second largest player in the wires segment by capacity.
UltraTech Cement’s entry in the wires and cables market extends its participation in the construction value chain beyond grey cement, ready-mix concrete, building products, and white cement consistent with its stated Building Solutions strategy. It also enables UltraTech Cement to participate more deeply in the growing opportunity around home building, infrastructure and electrification.
The business is anchored by a new manufacturing facility at Jhagadia in Bharuch district, Gujarat. The strategic location in the state of Gujarat is expected to facilitate efficient distribution and logistics operations, thereby strengthening the company's ability to serve markets across India.
Aditya Birla Group enjoys a position of leadership in all the major sectors in which it operates - from cement to chemicals, metals to textiles and fashion to financial services. Meanwhile, UltraTech Cement is the cement flagship company of the Aditya Birla Group.
UltraTech Cement is the largest manufacturer of grey cement, Ready Mix Concrete (RMC) and white cement in India.
| Company Name | CMP |
|---|---|
| Ultratech Cement | 11348.00 |
| Ambuja Cements | 405.50 |
| ACC | 1283.45 |
| Shree Cement | 23967.10 |
| Dalmia Bharat | 1748.75 |
| View more.. | |
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