Pine Labs has extended its technology partnership with Woolworths Group, extending its role in powering their gift card ecosystem through enhanced platform capabilities, deeper API integrations, and support for new digital stored-value experiences. Through its Qwikcilver subsidiary, the company powers the technology platform supporting Woolworths' gift card programs. The partnership will build on this foundation, with a focus on strengthening platform capabilities, enabling deeper technology integration, and supporting the evolution of gift card experiences across physical and digital channels.
The company’s Qwikcilver platform supports the lifecycle of gift cards products, including issuance, processing, transaction management, and omnichannel program capabilities. Its API-led and modular architecture is designed to help Woolworths integrate gift card capabilities with their wider commerce ecosystems and progressively add new use cases by leveraging the existing technology infrastructure.
Pine Labs offers a merchant platform that includes technology and financial solutions for merchants. The company also leverages technology and domain expertise for merchants of all sizes helping them to thrive in the changing global marketplace.
