United Breweries (UBL) has launched Heineken Silver in Assam. The brand is now available in 11 markets, reflecting the growing demand for premium and international beer experiences among Indian consumers. Consumers are increasingly seeking beers that deliver quality, refreshment, and a smooth drinking experience. The strong response to Heineken Silver across existing markets has reinforced its appeal among consumers looking for a contemporary premium lager.
Heineken Silver is brewed using only three natural ingredients, barley, hops and water, alongside Heineken’s signature A-Yeast and a distinctive horizontal brewing process. This unique brewing method contributes to its smooth, crisp and subtle taste profile, making it a refreshing and easy-to-drink lager. Heineken Silver is available in Assam, priced at Rs 120 for a 330 ml pint, Rs 160 for a 500ml can and Rs 200 for a 650ml bottle across retail outlets.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
