Ahead of the festive Navratri shopping season, leading ethnic wear retailer Kiaasa Retail has officially launched its new premium identity, VIRASAT - Affordably Luxurious. Created for consumers seeking elevated design and luxury craftsmanship, Virasat debuts as an exclusive, no-discount label within the Kiaasa portfolio. The new line is debuting during Navratri via a phased rollout in select flagship locations.
VIRASAT - Affordably Luxurious, represents a strategic entry into the luxury ethnic segment. Designed around intricate detailing, premium fabrics, and timeless festive silhouettes, the brand adheres to a strict full-price, no-discount policy, reflecting its commitment to quality and value preservation. While Virasat is initially available through dedicated shop-in-shop sections in prominent Kiaasa outlets, the company has outlined ambitious growth plans. In the coming phases, Kiaasa intends to launch independent, standalone Virasat boutiques as dedicated destinations for high-end ethnic apparel.
Kiaasa Retail is engaged in the business of manufacture, resell, trade, export, import, sell in wholesale and retail of fashion accessories, garments, footwear, leather goods, wearing apparel and dress materials, also as traders, fabricators, manufacturers, exporters and importers of all kinds of clothing, readymade garments, jewelry, footwear, hand bags, beauty products and all accessories related to fashion & lifestyle products.
