Associated Alcohols & Breweries has launched Arcana Tequila, a premium Blanco tequila crafted in Mexico, in Madhya Pradesh. With this launch, the company expands its premium spirits portfolio and enters a category gaining momentum among Indian consumers seeking new flavours, international spirits, and elevated drinking experiences.
Priced at Rs 7,500 per bottle, Arcana Tequila has initially been launched in Madhya Pradesh. The company is planning to expand this product into Karnataka, Maharashtra, Haryana, Goa, Delhi, and other states over the coming months.
Presented in a distinctive bottle featuring a sleek black?and?gold design, Arcana Tequila combines the character of Mexican agave spirits with a contemporary luxury aesthetic. The brand is built around the ideals of discovery, authenticity, and craftsmanship, reflected in its positioning, “The Spirit of Discovery.”
Associated Alcohols & Breweries is one of the largest distilleries in India. The company is engaged in the business of bottling vodka and Scotch whisky for large reputed international brands.
