Britannia Industries opens its first manufacturing unit for bakery products in Gujarat

12 Dec 2013 Evaluate

Britannia Industries (BIL), India's leading Food Company, has set up its first manufacturing facility for bakery products in Gujarat at Jhagadia Industrial Estate. The manufacturing unit was set up at an investment of around Rs 75 - 100 crore and has a total capacity of producing 45,000 tonnes of products per annum.  The location of this manufacturing unit is very strategic with proximity to the big markets of Gujarat, Maharashtra and Madhya Pradesh with the added advantage of being close to a port for export purposes. The company has already set up units in Bihar, Odisha and Tamil Nadu.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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