Jubilant FoodWorks’ Dunkin' Donuts launches ‘Get your Mojo Back’ campaign

12 Dec 2013 Evaluate

Jubilant FoodWorks' Dunkin’ Donuts India has launched a new positioning in India focusing on the urban youth consumer. Captioned, ‘Get your Mojo back’, this initiative is aimed to make Dunkin’ Donuts stronger placed in the sweet spot between the QSR and the Café markets. Dunkin’ Donuts India has launched a slew of new products to bring alive the new initiative and plans a host of initiatives going forward.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka. 

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593.10 2.50 (0.42%)
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