Umang Dairies has launched its poly pouched Liquid MILK in Lucknow on January 06, 2014 under the brand name ‘JK Milk’. In about 15 days ‘JK Milk’ will be available in 2,000 retail outlets in Lucknow.
Earlier, the Company had launched flavoured milk, in 5 flavoures under the brand name DOODZ' in National Capital Region (NCR). This product has been well received by market. In seven months time, it has found shelf space at about 2,000 retail outlets in NCR. The Company's goal is to increase it to 5,000 outlets. The Company is also planning to shortly increase geographical reach of DOODZ' with ultimate objective to market it Pan- India.
