Idea Cellular, one of the biggest cellular carrier of the country has won the Storyboard Brand Campaign 2013. The company has added 2.71 lakh new mobile subscribers in December, 2013. Following the addition, the company’s total subscriber count stood at 12.86 crore with a market share of 18.52%.
Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.