Soya nugget see’s demand in urban markets

10 Jun 2011 Evaluate

Soya nugget demand is increasing as more and more health conscious urban Indians have started consuming it. Also, new entrants like Priya Biscuits have started offering soya chunks while; older players in order to meet demand are expanding their existing capacities. Since the soya nugget market in India is growing at a rate of 25-30% it is prompting companies to become more active in this space.

As per Savour India, Soya nuggets are becoming very popular in India because of its high protein content and cheap price. It is been seen that health conscious urban Indians with a lot of enthusiasm are picking up the product and the result of which the market has been growing at a rate of 25-30 % year-on year basis.

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