Standard Electricals, one of the brands of Havells India has entered into the domestic fans market by launching new models of fans. The company has launched 12 models of high-speed, premium range of ceiling, pedestal, table, wall and exhaust fans across India. The new range is priced between Rs 1,650 and Rs 2,500 and will be manufactured in the integrated fan unit of the company at Haridwar. The company has set a revenue target of Rs 100 crore in the first year of operation.
Havells India is engaged in selling products in Kerala for several years and the business has shown an upward trend in terms of turnover in a short span of time. It has 10 manufacturing facilities in India in various states, including Himachal Pradesh, Uttar Pradesh and Rajasthan.