Balaji Motion Pictures (BMPL) has entered into partnership with Emami for using the word ‘Zandu’, in a song of its next movie ‘Ragini MMS 2’, which is being promoted as India’s first horror feature. In exchange, Emami will run an extensive media campaign to highlight the exposure of Zandu in the track, which includes a shot of the product.
Affinity CineMedia, a branded entertainment company represented Emami during various stages of the said association. The song marks Brand Zandu’s second outing in Bollywood, following its mention in the lyrics of the widely successful film ‘Dabangg’ released in 2010.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
