Flytxt enters into partnership with Idea for mobile ad platform

19 Feb 2014 Evaluate

Flytxt, the leading Analytics solution provider for Communication Service Providers (CSPs) has entered into partnership with Idea Cellular to deploy multi-channel mobile advertising platform ‘QREDA’. This partnership will help brands and agencies connect to Flytxt’s mobile advertising market place ‘mADmart’ and help them engage with over 13 crore subscribers of Idea Cellular directly, delivering relevant ads.

Flytxt’s mobile advertising platform will enable Idea to leverage its expertise in Data Analytics, enabling brands to do the most relevant contextual advertising on mobile. It will also enhance customer satisfaction and ad campaign effectiveness.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.

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