Mahindra Comviva, the global leader in providing mobility solutions, has partnered with Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, to deploy its enterprise communications platform (ECP) in 16 countries across Africa.
The enterprise communications platform will enable Airtel to provide a single platform that will empower ‘Wireless Application Service Providers’ (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers. Banks can send transaction information to their customers; similarly retailers can send promotional information to their customers.
The platform, once deployed in the proposed countries, will enable the delivery of messages to the target segment over popular channels like SMS and USSD. This service will be rolled out in phases throughout Africa within the next six months.
Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.
