FMCG major Emami has unveiled its facewash for men under the brand “Fair and Handsome”. This Fair and Handsome Instant Fairness Face wash is formulated for tough and thick male skin.
The face-wash has already been rolled out across markets in Delhi, Kolkata and Mumbai. Over the next six months it will be available nationally. ‘Fair and Handsome’ contributes around Rs 200 crore towards the company’s Rs 1,700 crore turnover.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
