Idea Cellular has entered into a partnership with Gameloft, a global publisher of digital and social games. As per the partnership, Gameloft will offer quality gaming to more than 130 million subscribers of the country’s third largest telecom operator. Gameloft has popular franchises like Asphalt, Modern Combat and Real Football under its portfolio. This tie up will enable Idea subscribers to avail games from the Gameloft Game Store and also through Idea’s mobile portal.
Idea subscribers will also get access to new content from Gameloft’s portfolio on a regular basis through a unique Gameloft Club subscription. The service will be available for both prepaid and postpaid users and can be accessed on all GPRS enabled feature phones and 3G smartphones.
Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.
