In order to enhance its market position, GlaxoSmithKline Consumer Healthcare (GSK Consumer Healthcare) is working towards increasing product offerings under its Horlicks brand and strengthen its presence in north and west India.
Moreover, the company is looking at introducing brand extensions of Horlicks, which brings in revenues in the range of Rs 4,000-5,000 crore annually in the health food drinks segment, alongwith Boost.
Last year, GSKCH launched Horlicks Pro Mind, which is specifically focused on cognition in children.
GlaxoSmithKline Consumer Healthcare is a subsidiary of GlaxoSmithKline plc of UK, a global science based healthcare company. GlaxoSmithkline Consumer Healthcare’s core business is manufacturing of health drinks under the brand Horlicks. It exports products to countries like Bangladesh, Myanmar, Sri Lanka, Middle East, Fiji, Mauritius, Nepal, Bhutan and many more.
