Sun TV Network executes formal contract with iTunes & YouTube

19 Mar 2014 Evaluate

Sun TV Network has executed a formal contract with YouTube and iTunes to facilitate the sale of Sun TV proprietary content on a ‘pay for view’ basis to customers living across the world. The company has taken this step in order to monetize its vast content libraries by partnering with several globally active digital distribution platforms that transact with customers over the internet.

Additionally, the company has also signed an agreement with Mumbai based Purple IFE recently to deploy its content library for inflight entertainment. By tying up with Purple IFE, the company has successfully licensed some of its immensely popular programming in Tamil, Telugu, Malayalam and Kannada languages to provide premium inflight entertainment on leading airlines such as Emirates, Singapore Airlines, Air India, Etihad, Jet Airways, Oman Air, British Airways, Cathay Pacific, Gulf Air, Qatar Airways that carry a lot of South Indian travelers.

Sun TV Network operates 33 TV channels including four channels in High Definition with a reach of more than 100 million households in India. Sun TV channels can be viewed throughout the world including USA, Canada, UK, continental Europe, Middle East, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand.

Sun TV Network Share Price

577.20 5.40 (0.94%)
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Company Name CMP
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Sun TV Network 577.20
GTPL Hathway 100.10
Network 18 Media Inv 42.84
TV Today Network 138.35
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