Havells India unveils ‘Metalica’ distribution boards

21 Mar 2014 Evaluate

Havells India (HIL) has unveiled the ‘Metalica’ and ‘Metalica Divine Series’ of distribution boards. The metalica boards with metallic finish and six or seven colour options would match the interiors of the homes. The company might even give consumers the option of having boards with floral themes or with posters painted on them.

The 'Metalica Divine Series' would have images of Gods painted on them. These distribution boards could be changed to suit the décor of the room and could be done by the homeowners themselves. These would be priced from Rs 1,300 to Rs 7,800. The divine series would have six options and two more colours would be introduced apart from grey and white. In two years, the company might have customised options for buyers who could choose the photos to be printed on them.

Havells India is engaged in selling products in Kerala for several years and the business has shown an upward trend in terms of turnover in a short span of time. It has 10 manufacturing facilities in India in various states, including Himachal Pradesh, Uttar Pradesh and Rajasthan.

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