Leisure tour operator Cox & Kings has entered into partnership pact with Canada based tour operator diversifying its product offering. The company has tied up with partnership with G Adventures which specialises in adventure tours and promotes sustainable tourism across various markets.
The tie up will facilitate the Cox & Kings to sell adventure trips like cycling tours in Vietnam, sailing in Thailand, hiking tours in Peru or Tanzania and trips to Antarctica. The demand for adventure tours in India is limited and most tour operators do not design packages in this segment factoring low customer interest and cost factor.
Cox & Kings is the longest established travel company in the world since 1758. It operates across 4 continents and 25 countries. In India, Cox & Kings has 12 branch sales offices and 150 Franchisee located across the country.
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