In a bid to offset its soaring distribution and raw materials costs, Britannia Industries is planning to raise prices of its products. The staple products like Thin Arrowroot, Cream Cracker biscuits may see a price increase of 4-5%, prices of premium products like Bourbon, Pure Magic etc will be increased by 8-9%.
The company has also merged the sales team of its dairy portfolio with that of the more established biscuits business to tap new towns and achieve greater bargaining clout with retailers.
Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
Company Name | CMP |
---|---|
Nestle | 2455.15 |
Britannia Inds | 5236.80 |
Varun Beverages | 1471.35 |
Marico | 607.00 |
Hatsun Agro Product | 1120.70 |
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