Dabur India, the country's leading packaged fruit juice & beverage maker, has expanded its packaged food business with the launch of 100% natural Tender Coconut Water under the Real Activ brand. Real Activ Tender Coconut Water is rich in minerals, totally pure and 100% natural with no added sugar, preservatives, making it the purest liquid second only to water.
The new Real Activ Coconut water will be available in 200 ml bottle priced at Rs 35. Dabur will soon be executing a 360-degree marketing campaign to promote the product. This will include outdoor advertising, television & print campaigns and social media marketing.
Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.
