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MK Sons Fine Jewels Ltd (MKJEWELS)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 545017 NSE: MKJEWELS Retailing | | MK Sons Fine Jewels Share Price

₹158.15 -2.30 (-1.43%)

As on 06-Nov'26 16:59

MK Sons Fine Jewels Ltd (MKJEWELS)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 545017 NSE: MKJEWELS Retailing | | MK Sons Fine Jewels Share Price

₹158.15 -2.30 (-1.43%)

As on 06-Nov'26 16:59

Key Metrics
Valuation Multiples
Market Cap
₹890 Cr.
Current Price
₹158.2
52-Week Low / High
₹158 / 175
TTM EPS
-
TTM Sales
-
Book Value per Share
-
P/E Ratio
Industry PE
58.4
Price to Book (P/B)
Price to Sales (P/S)
EV/EBITDA
Dividend Yield
0%
Profitability Efficiency
Return on Equity (ROE)
%
Return on Capital Employed (ROCE)
%
Return on Assets (ROA)
%
Operating Profit Margin
0%
Net Profit Margin
-%
Gross Profit Margin
0%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Slowing versus 3-year growth rate
53.36%
Operating Profit Growth (1 Year)
-
-
Net Profit Growth (1 Year)
-
-
Asset Quality
Promoter Holding
%
Pledged shares (%) of Promoter's holding (%)
%
Reserves
-
Equity
₹56.3 Cr.
Face Value
₹10
All Time Low / High
₹158.95 / 174.90

MK Sons Fine Jewels stock performance

Key Ratios
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Valuation

Overvalued

Price Trend

Weak
Q.1 Is MK Sons Fine Jewels Ltd a good quality company?
MK Sons Fine Jewels Ltd is a weak quality company, based on a inconsistent multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

How does MK Sons Fine Jewels Ltd performance compare with that of its Peers?
Q.1 Revenue growth of MK Sons Fine Jewels Ltd vs industry peers?
MK Sons Fine Jewels Ltd revenue CAGR is 23.74%, compared to the industry median CAGR of %, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of MK Sons Fine Jewels Ltd?
Promoters hold % of the MK Sons Fine Jewels Ltd, with % of their stake pledged, indicating no pledge risk.
Q.1 Stock return of MK Sons Fine Jewels Ltd over the last decade?
Over the last - year(s), the stock has delivered a CAGR of N/A% based on the current price.

10 Year X-Ray :

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
MK Sons Fine Jewels Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation ⓘ

Mar'23Mar'24Mar'25Mar'26TTM
ROCE % ⓘ7.4%28.2%30.4%37.4%-

Growth Parameters ⓘ

Sales ⓘ24.9217351539539
Sales YoY Gr.-772.4%61.6%53.4%-
Adj EPS ⓘ0.63.65.412.19.2
YoY Gr.-513.6%50.3%123%-
BVPS (₹) ⓘ6.39.927.239.469
Adj Net
Profit ⓘ
1.38.223.351.852
Cash Flow from Ops. ⓘ-5-23.6-9.515.4-
Debt/CF from Ops. ⓘ-2.5-1.6-7.24.4-

CAGR ⓘ

9 Years 5 Years 3 Years 1 Years
Sales ⓘNANA178.6%53.4%
Adj EPS ⓘNANA174%123%
BVPSⓘNANA84.4%44.9%
Share Price - - - -

Key Financial Parameters ⓘ

Mar'23Mar'24Mar'25Mar'26TTM
Return on
Equity % ⓘ
9.544.833.636.517
Op. Profit
Mgn % ⓘ
9.15.91115.4NAN
Net Profit
Mgn % ⓘ
5.43.86.69.69.6
Debt to
Equity ⓘ
0.91.70.60.4-
Working Cap
Days ⓘ
01181581620
Cash Conv.
Cycle ⓘ
0761281440

Valuation of MK Sons Fine Jewels - Consolidated

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Analyst's Notes

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Management X-Ray

Shareholding Pattern

No Data To Display

Promoter's Holding & Share Pledging

Financials

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Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Annual reports

No annual reports available.

Concalls

No concalls available.

MK Sons Fine Jewels Ltd FAQs

The current trading price of MK Sons Fine Jewels on 06-Nov-2026 16:59 is ₹158.2.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 05-Nov-2026 the market cap of MK Sons Fine Jewels stood at ₹890.2 Cr

The latest P/E ratio of MK Sons Fine Jewels as of 05-Nov-2026 is 17.19.

The latest P/B ratio of MK Sons Fine Jewels as of 05-Nov-2026 is 2.29.

The 52-week high of MK Sons Fine Jewels is ₹174.9 and the 52-week low is ₹158.0.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of MK Sons Fine Jewels is ₹539 ( Cr.) .

Past 10 year’s financial track record analysis by Moneyworks4me indicates that MK Sons Fine Jewels Ltd is a below average quality company.

The key valuation ratios of MK Sons Fine Jewels Ltd's currently when compared to its past seem to suggest it is in the Overvalued zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of MK Sons Fine Jewels Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

About MK Sons Fine Jewels Ltd

M. K. Sons Fine Jewels was incorporated as ‘M. K. Sons Fine Jewels Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated January 12, 2012 issued by the Registrar of Companies.

The company is a retail-focused jewellery company engaged in the marketing and sale of a wide range of gold, diamond and Cubic Zirconia (CZ) jewellery through its own chain of retail showrooms since 2012. The company offers a diverse portfolio of contemporary and bridal designs with a focus on craftsmanship, design quality and customer-centric jewellery collections. It has established its presence in the retail jewellery markets of Maharashtra and Gujarat by expanding its retail footprint across Mumbai and Ahmedabad, two key commercial centres in Western India. It is committed to serving the Western India market with jewellery certified by the Bureau of Indian Standards (BIS) Hallmark through its five showrooms located across Mumbai and Ahmedabad.

Over the years, the company has built a strong reputation and fostered customer trust in the region by offering high quality, culturally resonant jewellery while adhering to ethical business practices. It caters to a broad and diverse customer base that places significant importance on quality, authenticity and craftsmanship. Its inventory sourcing is guided by a data-driven approach, enabling it to effectively respond to evolving customer preferences and changing market trends. It procures its inventory from a network of suppliers located across the western region of India, primarily in Maharashtra and Gujarat, which provides flexibility in its supply chain and ensures the timely availability of products across its retail outlets. 

Business area of the company

M. K. Sons Fine Jewels is engaged in the business of retail of jewellery through multiple retail jewellery stores and through online channels. The company offers a diverse portfolio of contemporary and bridal designs with a focus on craftsmanship, design quality and customer-centric jewellery collections. Its jewellery collection spans various product categories including rings, earrings, necklaces, solitaires, bangles, bracelets and Mangalsutras allowing it to cater to diverse cultural occasions, gifting requirements and everyday wear needs.

Products of the company

  • Cubic zirconia rings
  • Diamond rings
  • Gold rings
  • Diamond earrings
  • Gold earrings
  • Diamond earrings
  • Cz necklaces
  • Diamond necklaces
  • Gold necklaces
  • Diamond pendants
  • Gold pendants
  • Gold chains
  • Diamond bangles
  • Gold bangles
  • Diamond bracelets
  • Gold bracelets
  • Diamond mangalasutras

Awards, accreditations, certifications and recognitions

  • 2026: Times Business Awards for Excellence in Jewellery Design Innovation.
  • 2026: ET Now Business Conclave & Awards for Excellence in Clienteling & Customer Experience in Jewellery Retail
  • 2026: Excellence in Wedding Jewellery by JewelX.

History and milestones 

  • 1999: Commencement of business by its Promoter, Ramchand Murlidhar Raimalani, through the Proprietary Concern, M/s. M. K. Sons Jewellers.
  • 1999: Opening of first store at C.G. Road, Ahmedabad under the Proprietary Concern of its promoter Ramchand Murlidhar Raimalani.
  • 2012: Incorporation of the company with its first store at Bandra, Mumbai.
  • 2022: Opening of second store at Sindhu Bhavan Road, Ahmedabad under the Proprietary Concern of its promoter Ramchand Murlidhar Raimalani
  • 2024: Opening of two more stores at Zaveri Bazaar, Mumbai and Andheri, Mumbai under the M. K. Sons Fine Jewels Limited.
  • 2025: Company took over the running business of the Proprietary Concern.
  • 2026: Conversion of the Company from Private Limited to Public Limited.

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