Dudani Retail was originally incorporated as a Private Limited Company under the name ‘Dudani Retail Private Limited’ on December 01, 2015, in accordance with the Companies Act, 2013 vide a fresh certificate of incorporation from the Registrar of Companies, Rajasthan.

Dudani Retail is engaged in the business of designing, manufacturing, sourcing and supplying apparel and related products through own-brand operations, licensed manufacturing arrangements with Fashion & Lifestyle marketplaces and a structured supply arrangement with a quick commerce platform. Its activities span manufacturing of women’s ethnic and fusion wear, trading of men’s wear and fulfilment of just-in-time basis orders for licensed labels under agreements with Fashion & Lifestyle marketplaces. The company operates from its rented premises at Jaipur, Rajasthan, where key manufacturing processes such as cutting, stitching, finishing, quality checks and dispatch are undertaken. Value-added processes including fabric dyeing, printing, embroidery and related operations are carried out through third-party processors.

Its own-brand business consists primarily of women’s wear sold under the brand ‘Divena’ covering categories such as suit sets, kurtas, dresses, tops, tunics, kaftans, co-ord sets, sarees and bottom wear. These products are designed and manufactured by it using a combination of in-house production and outsourced value-addition. Its men’s wear portfolio, marketed under the name ‘Millennial Men’ operates entirely on a trading basis, wherein finished goods are procured from external suppliers and sold through online channels. It also engages in selective trading of personal care and lifestyle products under the name ‘Cosse’ depending on sourcing opportunities and demand patterns.

In addition to its own-brand activities, it manufactures products under licensed arrangements entered into with a Fashion & Lifestyle Marketplace/e-commerce. These arrangements permit it to use specified trademarks owned or managed by the respective entities for the limited purpose of manufacturing and supplying products in accordance with the design briefs, brand specifications, quality standards and operational requirements communicated by them. The labels covered under these arrangements include Kalini, Corsica, Roadster, Anouk Rustic, All about you, Taavi, Navyaazri, Chandbaali, Baesd, ETC, Navibhu, Here & Now.

Business area of the company

Dudani Retail is a fashion and lifestyle company engaged in the design, manufacturing, and selling of a wide range of apparel and trading of a few cosmetic products. It specializes in providing a diverse range of apparel for both women and men. Its women's clothing is marketed and sold under the brand ‘Divena,’ which focuses on ethnic and fusion wear, offering products such as kurtas, kurta set, ethnic dresses, and coord sets. For men's fashion, it operates under the ‘Millennial Men’ brand, which caters to the demand for contemporary and versatile styles. 

Products of the company

Women’s Ethnic Wear - Divena

• Suit sets
• Kurtas
• Dresses
• Tops & Tunics
• Nightwear
• Lehengas
• Co-Ord sets
• Jumpsuits
• Kaftans
• Sarees
• Trousers

Men’s Wear - Millennial Men

• Full-sleeve shirts
• Full-sleeve shirts

History and milestones

• 2015: Incorporation of Private Limited Company in the name of Dudani Retail Private Limited.
• 2025: Change in name from ‘Dudani Retail Private Limited’ to ‘Dudani Retail Limited’ pursuant to conversion of the company from Private Limited to Public Limited Company.
• 2025: Received quality management system certificate - ISO 9001:2015.