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10 Yrs X-Ray 
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Analyst Note 
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About
Priority Jewels Ltd (PRIORITY)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544899 NSE: PRIORITY Diamond & Jewellery | Small Cap | Priority Jewels Share Price
₹225 -2.60 (-1.14%)
As on 15-Sep'26 13:32
Priority Jewels Ltd (PRIORITY)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544899 NSE: PRIORITY Diamond & Jewellery | Small Cap | Priority Jewels Share Price
₹225 -2.60 (-1.14%)
As on 15-Sep'26 13:32
Key Metrics
Valuation Multiples
Market Cap
₹410 Cr.
Current Price
₹225
52-Week Low / High
₹210 / 248
TTM EPS
₹9.9
TTM Sales
₹539 Cr.
Book Value per Share
₹127.7
P/E Ratio
22.99
Industry PE
53.7
Price to Book (P/B)
1.78
Price to Sales (P/S)
0.76
EV/EBITDA
14.95
Dividend Yield
0%
Profitability Efficiency
Return on Equity (ROE)
15.44%
Outperforms industry median
Return on Capital Employed (ROCE)
14.68%
Outperforms industry median
Return on Assets (ROA)
6.63%
Operating Profit Margin
6.3%
Net Profit Margin
3.27%
Gross Profit Margin
4.7%
Growth Momentum
1-yr vs 3-yr growth
1-yr vs 3-yr growth
Sales Growth (1 Year)
Improving versus 3-year growth rate
23.32%
Operating Profit Growth (1 Year)
-
227.89%
Net Profit Growth (1 Year)
-
760.98%
Asset Quality
Promoter Holding
70.00%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹212 Cr.
Equity
₹18 Cr.
Face Value
₹10
All Time Low / High
₹210.30 / 248.25
Check Before You Invest
Quality
Not GoodValuation
OvervaluedCheck Valuation charts
Price Trend
Weak
Is Priority Jewels Ltd a good quality company?
Priority Jewels Ltd is a weak quality company, based on a inconsistent multi-year financial track record.
This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.
We have analysed the performance of the company on the following:
-
How has it performed on generating Profits?
By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.
-
How efficiently has it utilized Capital?
By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.
-
How is it managing its Debt?
By checking its Debt to Equity and Cash Flow from Operations.
How does Priority Jewels Ltd performance compare with that of its Peers?
Revenue growth of Priority Jewels Ltd vs industry peers?
Priority Jewels Ltd revenue CAGR is -10.99%, compared to the industry median CAGR of 0.00%, indicating slower growth and losing its market share.
Promoter shareholding and pledge status of Priority Jewels Ltd?
Promoters hold 70.00% of the Priority Jewels Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Stock return of Priority Jewels Ltd over the last decade?
Over the last - year(s), the stock has delivered a CAGR of N/A% based on the current price.
10 Year X-Ray :
Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year endData adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
What is a Financial Track Record? How to read this chart in order to understand the data present here?
Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Priority Jewels Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good
Value Creation ⓘ
| Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROCE % ⓘ | 7.8% | 7.5% | 7.6% | 7% | 5.7% | 7.9% | 7% | 8.2% | 9.8% | 13.3% | - |
| Value Creation Index ⓘ | -0.4 | -0.5 | -0.5 | -0.5 | -0.6 | -0.4 | -0.5 | -0.4 | -0.3 | -0.1 | - |
Growth Parameters ⓘ |
|||||||||||
| Sales ⓘ | 328 | 348 | 358 | 385 | 262 | 403 | 471 | 411 | 436 | 537 | 537 |
| Sales YoY Gr. | - | 6.4% | 2.6% | 7.7% | -31.9% | 53.8% | 16.8% | -12.8% | 6.1% | 23.3% | - |
| Adj EPS ⓘ | 0.2 | 0.3 | -0.2 | -0.1 | 0.7 | 3.2 | 2.5 | 5.7 | 8.2 | 13.4 | 10 |
| YoY Gr. | - | 54.6% | -152.9% | NA | NA | 362.9% | -22.5% | 125.9% | 44.4% | 63.4% | - |
| BVPS (₹) ⓘ | 21.9 | 22.6 | 23.3 | 13.7 | 54.3 | 57.5 | 60.1 | 75.2 | 83.2 | 103.2 | 127.8 |
| Adj Net Profit ⓘ | 0.7 | 1.1 | -0.6 | -0.6 | 1.2 | 5.4 | 4.2 | 7.2 | 10.3 | 18 | 18 |
| Cash Flow from Ops. ⓘ | 10.8 | -7.3 | 12.8 | 21.1 | 16.9 | 8 | 14.7 | -1.8 | 2.5 | 18.7 | - |
| Debt/CF from Ops. ⓘ | 9.8 | -16.5 | 9.1 | 4.2 | 6.2 | 12.9 | 8 | -68.8 | 58.2 | 5.2 | - |
CAGR ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | 5.7% | 15.4% | 4.5% | 23.3% | ||||
| Adj EPS ⓘ | 57.8% | 80.4% | 74.7% | 63.4% | ||||
| BVPSⓘ | 18.8% | 13.7% | 19.7% | 24% | ||||
| Share Price | - | - | - | - | ||||
Key Financial Parameters ⓘ
| Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | 1 | 1.5 | -0.7 | -0.6 | 1.2 | 5.8 | 4.3 | 7.4 | 10.3 | 14.7 | 8.7 |
| Op. Profit Mgn % ⓘ | 4 | 3.8 | 3.2 | 2.4 | 3.9 | 4.1 | 3.3 | 4.7 | 5.6 | 6.3 | NAN |
| Net Profit Mgn % ⓘ | 0.2 | 0.3 | -0.2 | -0.1 | 0.4 | 1.3 | 0.9 | 1.7 | 2.4 | 3.3 | 3.4 |
| Debt to Equity ⓘ | 1.4 | 1.5 | 1.5 | 0.9 | 1.2 | 1.1 | 1.2 | 1.3 | 1.4 | 0.7 | - |
| Working Cap Days ⓘ | 226 | 211 | 225 | 211 | 301 | 186 | 168 | 209 | 211 | 179 | 0 |
| Cash Conv. Cycle ⓘ | 148 | 155 | 157 | 144 | 210 | 140 | 124 | 153 | 157 | 137 | 0 |
Valuation of Priority Jewels - Consolidated
Analyst's Notes
No data found!
Management X-Ray
Shareholding Pattern
Promoter's Holding & Share Pledging
| Pledged * | 0.00 | 0.00 |
* Pledged shares as % of Promoter's holding (%)
Financials
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'26 |
|---|---|---|---|---|---|---|---|---|
| Sales | 1,321 | 994 | 936 | 965 | 907 | 552 | 262 | 539 |
| Operating Expenses ⓘ + | 1,298 | 982 | 918 | 948 | 916 | 545 | 252 | 505 |
| Operating Profit ⓘ | 23 | 12 | 18 | 16 | -9 | 7 | 10 | 34 |
| Operating Profit Margin (%) | 1.7% | 1.2% | 1.9% | 1.7% | -0.9% | 1.2% | 3.9% | 6.3% |
| Other Income ⓘ + | 17 | 20 | 15 | 14 | 21 | 9 | 2 | 0 |
| Interest ⓘ | 24 | 22 | 20 | 18 | 19 | 10 | 8 | 9 |
| Depreciation ⓘ | 3 | 2 | 2 | 2 | 1 | 1 | 1 | 2 |
| Profit Before Tax ⓘ | 13 | 8 | 11 | 11 | -7 | 4 | 3 | 23 |
| Tax ⓘ | 6 | 3 | 4 | 4 | 3 | 2 | 1 | 6 |
| Profit After Tax | 8 | 5 | 7 | 7 | -11 | 2 | 2 | 18 |
| PAT Margin (%) | 0.6% | 0.5% | 0.8% | 0.8% | -1.2% | 0.5% | 0.8% | 3.3% |
| Adjusted EPS (₹) | 1.9 | 0.5 | 3.1 | 2.8 | -1.8 | 0.6 | 1.2 | 13.3 |
| Dividend Payout Ratio (%) | 13.30% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'26 | |||
|---|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | |||||||||||
| Shareholders Fund + | 92 | 93 | 104 | 113 | 107 | 101 | 90 | 138 | |||
| Debt + | 302 | 283 | 290 | 308 | 296 | 88 | 104 | 102 | |||
| Minority Interest | 17 | 19 | 25 | 30 | 25 | 0 | 0 | -0 | |||
| Trade Payables | 71 | 85 | 50 | 64 | 65 | 65 | 43 | 44 | |||
| Others Liabilities ⓘ | 7 | 4 | 8 | 4 | 4 | 4 | 4 | 7 | |||
| Total Liabilities ⓘ | 489 | 484 | 478 | 518 | 497 | 258 | 241 | 291 | |||
Fixed Assets | |||||||||||
| Net Fixed Assets ⓘ + | 21 | 19 | 18 | 17 | 16 | 16 | 15 | 17 | |||
| CWIP ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | |||
| Investments ⓘ | 0 | 0 | 10 | 16 | 1 | 2 | 1 | 0 | |||
| Inventories | 140 | 107 | 132 | 134 | 137 | 89 | 81 | 122 | |||
| Trade Receivables | 202 | 242 | 184 | 226 | 211 | 125 | 118 | 133 | |||
| Cash Equivalents | 118 | 105 | 120 | 110 | 118 | 18 | 16 | 7 | |||
| Others Assets ⓘ | 8 | 10 | 13 | 14 | 14 | 9 | 10 | 12 | |||
| Total Assets ⓘ | 489 | 484 | 478 | 518 | 497 | 258 | 241 | 291 | |||
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'26 |
|---|---|---|---|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ + | -30 | 22 | 25 | -21 | 15 | -63 | -4 | 18 |
| Cash Flow From Investing Activity ⓘ + | 27 | -16 | 15 | -47 | 21 | -0 | -0 | 18 |
| Cash Flow From Financing Activity ⓘ + | 54 | -40 | -12 | 0 | -28 | -38 | 2 | -35 |
| Net Cash Flow ⓘ | 50 | -34 | 28 | -67 | 8 | -100 | -2 | 0 |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'26 | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 8.59 | 5.11 | 7.39 | 6.83 | -10.03 | 2.39 | 2.14 | 15.44 | ||
| ROCE (%) | 9.39 | 7.77 | 7.98 | 7.07 | 2.8 | 4.85 | 5.71 | 14.68 | ||
| Asset Turnover Ratio | 2.7 | 2.04 | 1.95 | 1.94 | 1.79 | 1.46 | 1.05 | 2.02 | ||
| PAT to CFO Conversion(x) | -3.75 | 4.4 | 3.57 | -3 | N/A | -31.5 | -2 | 1 | ||
| Working Capital Days | ||||||||||
| Receivable Days | 55.70 | 81.40 | 83 | 77.60 | 87.90 | 110.90 | 168.90 | 84.80 | ||
| Inventory Days | 38.70 | 45.40 | 46.70 | 50.40 | 54.60 | 74.70 | 117.90 | 68.50 | ||
| Payable Days | 20.80 | 30.50 | 28.10 | 23 | 27.40 | 46.40 | 84.70 | 34.80 | ||
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Priority Jewels Ltd FAQs
The current trading price of Priority Jewels on 15-Sep-2026 13:32 is ₹225.0.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 14-Sep-2026 the market cap of Priority Jewels stood at ₹409.7 Cr
The latest P/E ratio of Priority Jewels as of 14-Sep-2026 is 22.75.
The latest P/B ratio of Priority Jewels as of 14-Sep-2026 is 1.78.
The 52-week high of Priority Jewels is ₹248.2 and the 52-week low is ₹210.3.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Priority Jewels is ₹537 ( Cr.) .
Past 10 year’s financial track record analysis by Moneyworks4me indicates that Priority Jewels Ltd is a below average quality company.
The key valuation ratios of Priority Jewels Ltd's currently when compared to its past seem to suggest it is in the Overvalued zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Priority Jewels Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
About Priority Jewels Ltd
Priority Jewels was incorporated as Priority Jewels Private Limited at Mumbai, Maharashtra as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated October 12, 2007, issued by the Registrar of Companies, Maharashtra at Mumbai.
Priority Jewels is engaged in designing, manufacturing and sale of a wide range of light-weight, affordable diamond-studded gold and platinum fine jewellery. It sells directly to independent jewellers and jewellery chains in India as well as select international markets. It supplies its products to jewellery chains, including CaratLane Trading, Kalyan Jewellers India, Reliance Retail, Malabar Gold & Diamonds FZCO, Tribhovandas Bhimji Zaveri and Senco Gold. Its ability to blend craftsmanship with innovation has enabled to establish long-standing relationships with major Indian retail jewellery players, reinforcing its position as a trusted supplier to its customers. Its manufacturing process begins with designing and then involves rapid prototyping, model making, mould making, waxing, casting, sprue grinding, filing, polishing, stone setting, final polishing, rhodium plating, and quality control.
Its portfolio primarily comprises daily wear jewellery, including rings, earrings, pendants, neckwear, bracelets and occasion couture jewellery, all of which are developed using contemporary design approaches and modern manufacturing techniques. It also manufactures lab-grown diamond jewellery based on specific orders received from its customers. Its product portfolio is centred on light-weight, affordable, daily wear pieces that are crafted for a wide audience across the country. By focusing on innovative designs, modern aesthetics and functionality, it uniquely positions its offerings to target growing demand from a diverse consumer base with rising disposable incomes and preferences for designer jewellery that reflect both style and practicality.
Business area of the company
Priority Jewels is primarily into manufacturing of diamond studded jewellery with manufacturing set up in Mumbai. The jewellery is marketed all across India and in the Middle East Countries as well as Western Countries. Its portfolio primarily comprises daily wear jewellery, including rings, earrings, pendants, neckwear, bracelets and occasion couture jewellery, all of which are developed using contemporary design approaches and modern manufacturing techniques.
Products of the company
- Rings
- Earrings
- Pendant Set /Mangalsutras
- Bracelets
- Neckwear
History and milestones
- 2007: Incorporation of the company.
- 2008: Establishment of its first manufacturing facility in MIDC, Mumbai.
- 2012: Establishment of its second manufacturing facility in SEEPZ, Mumbai.
- 2019: Amalgamation of Priority Gold Private Limited into the company.
- 2023: Introduced continuous printing technology.
- 2025: Conversion from a private limited company to a public limited company.
- 2025: Incorporation of its subsidiaries namely, ‘Venice Dia Jewel Private Limited’ and ‘Acura Jewels Private Limited’ and of its Associate ‘Brillix Private Limited’.
- 2026: Incorporation of its wholly owned Subsidiary ‘Bombay Carats.com Private Limited’.
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