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Senco Gold Ltd (SENCO)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 543936 NSE: SENCO Diamond & Jewellery | Small Cap | Senco Gold Share Price

₹344.90 2.25 (0.66%)

As on 09-Jun'26 15:31

Senco Gold Ltd (SENCO)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 543936 NSE: SENCO Diamond & Jewellery | Small Cap | Senco Gold Share Price

₹344.90 2.25 (0.66%)

As on 09-Jun'26 15:31

Key Metrics
Valuation Multiples
Market Cap
₹5,614 Cr.
Current Price
₹344.9
52-Week Low / High
₹276 / 405
TTM EPS
₹35.5
TTM Sales
₹8,374 Cr.
Book Value per Share
₹155
P/E Ratio
9.66
Lower than its 5-year historical median
Industry PE
51.3
Price to Book (P/B)
2.21
Lower than its 5-year historical median
Price to Sales (P/S)
0.67
Lower than its 5-year historical median
EV/EBITDA
7.10
Lower than its 5-year historical median
Dividend Yield
0.37%
Profitability Efficiency
Return on Equity (ROE)
9.85%
Outperforms industry median
Return on Capital Employed (ROCE)
11.27%
Outperforms industry median
Return on Assets (ROA)
3.94%
Operating Profit Margin
6.1%
Net Profit Margin
2.64%
Gross Profit Margin
4.5%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Slowing versus 3-year growth rate
19.68%
Operating Profit Growth (1 Year)
Slowing versus 3-year growth rate
-2.74%
Net Profit Growth (1 Year)
Slowing versus 3-year growth rate
-12.39%
Asset Quality
Promoter Holding
64.48%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹2,457 Cr.
Equity
₹81.9 Cr.
Face Value
₹5
All Time Low / High
₹179.12 / 772.00

Senco Gold stock performance

Key Ratios
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Check Before You Invest

Quality

Somewhat Good

Valuation

Fair

Price Trend

Semi Strong
Q.1 Is Senco Gold Ltd a good quality company?
Senco Gold Ltd is a average quality company, based on a somewhat consistent multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

How does Senco Gold Ltd performance compare with that of its Peers?
Q.1 Revenue growth of Senco Gold Ltd vs industry peers?
Senco Gold Ltd revenue CAGR is 20.93%, compared to the industry median CAGR of 3.81%, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of Senco Gold Ltd?
Promoters hold 64.48% of the Senco Gold Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Q.1 Stock return of Senco Gold Ltd over the last decade?
Over the last 1 year(s), the stock has delivered a CAGR of -1.62% based on the current price.

10 Year X-Ray :

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Senco Gold Ltd has performed well in some of the past ten years indicating its past ten year financial track record is somewhat good

Value Creation

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % 9.8%13.7%18%15.8%18.1%13.9%19%17.1%15.1%11.3%-
Value Creation
Index
-0.30.00.30.10.30.00.40.20.1-0.2-

Growth Parameters

Sales 1,5321,8312,2152,4842,4202,6603,5354,0765,2306,2598,374
Sales YoY Gr.-19.6%20.9%12.2%-2.6%9.9%32.9%15.3%28.3%19.7%-
Adj EPS 1.53.65.46.98.76.812.814.611.99.735.5
YoY Gr.-136.7%51%28.2%25.9%-21.4%88.4%14.1%-18.8%-18.1%-
BVPS (₹) 27.130.23742.950.655.467.183.788.5121.1155
Adj Net
Profit
1637.757739272.3136163185159581
Cash Flow from Ops. -1084.1-48.348.558.9182-73.3-79.3-19.2-206-
Debt/CF from Ops. -3.9110.7-12.111.69.82.9-11.8-14.8-77.9-8.5-

CAGR

9 Years 5 Years 3 Years 1 Years
Sales 16.9%20.9%21%19.7%
Adj EPS 23.1%2.4%-8.8%-18.1%
BVPS18.1%19.1%21.8%36.8%
Share Price - - - -7.8%

Key Financial Parameters

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
5.612.215.816.81812.520.519.515.99.525.7
Op. Profit
Mgn %
4.466.76.79.47.58.48.27.56.111.5
Net Profit
Mgn %
12.12.62.93.82.73.943.52.56.9
Debt to
Equity
1.51.41.51.210.91.21.21.10.90
Working Cap
Days
153156159165192194169193180182149
Cash Conv.
Cycle
11011411912013413111713514015853

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales1,5321,8312,2152,4842,4202,6603,5354,0765,2306,259
Operating Expenses + 1,4641,7212,0662,3182,1972,4793,2463,7464,8355,875
Manufacturing Costs3841466163669592119143
Material Costs1,3291,5761,9002,1111,9962,2852,9813,4224,4265,404
Employee Cost 2026404747527492108134
Other Costs 77788099917597140182195
Operating Profit 67110149166223182288330394384
Operating Profit Margin (%) 4.4%6.0%6.7%6.7%9.2%6.8%8.2%8.1%7.5%6.1%
Other Income + 4911991513324355
Exceptional Items 00170000000
Interest 3541464363738198121148
Depreciation 13161916374042455966
Profit Before Tax 246111211613284178219257224
Tax 8224041412248586959
Profit After Tax 153972759162130161189165
PAT Margin (%) 1.0%2.1%3.3%3.0%3.8%2.3%3.7%4.0%3.6%2.6%
Adjusted EPS (₹)1.53.76.87.08.55.612.114.212.210.1
Dividend Payout Ratio (%)14.30%13.70%1.20%3.60%4.40%13.40%6.20%5.30%8.20%9.90%

Valuation of Senco Gold - Standalone

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Analyst's Notes

data not found
No data found!

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund + 2933253984695526037279491,3761,982
Share Capital 22222266666666697882
Reserves 2713033764034855366608791,2981,900
Debt +4214415815615755328631,1771,4941,753
Long Term Debt13300100111
Short Term Debt4084385815605745328621,1751,4931,752
Minority Interest0000000000
Trade Payables5639615912561117156196142
Others Liabilities 174199279277493625693994626832
Total Liabilities 9431,0051,3201,3661,7451,8202,4003,2753,6924,709

Fixed Assets

Net Fixed Assets +96988681202212219276354388
Gross Block119137121132285338388482614709
Accumulated Depreciation2339345183126168207261321
CWIP 11454271301
Investments 000002241332
Inventories5095988378681,0871,0391,3891,8782,4373,257
Trade Receivables796640182828404564109
Cash Equivalents 1076613911592126279435547584
Others Assets 151176213278331411466624276339
Total Assets 9431,0051,3201,3661,7451,8202,4003,2753,6924,709

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity + -1084-484959182-73-79-19-206
PBT 246111211613284178219257224
Adjustment 354232508697104113134157
Changes in Working Capital -147-83-165-63-11943-315-351-340-513
Tax Paid -20-16-27-55-40-42-40-60-70-74
Cash Flow From Investing Activity + -383-35-563-56-155-199-123-45
Capex -36-213-19-21-14-23-30-34-33
Net Investments -518-42-463-11-85-191-73-76
Others 354921-32-4722-1664
Cash Flow From Financing Activity + 202-33113-59-65-122231276150264
Net Proceeds from Shares 000000075248448
Net Proceeds from Borrowing -1-4-11-0-1-1-01-00
Interest Paid -27-33-37-34-54-67-69-81-107-135
Dividend Paid -2-50-3-70-15-11-9-7
Others 2339161-22-3-5531529319-42
Net Cash Flow 56-2730-66-333-2813

Financial Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)5.4912.8520.2417.5718.2910.9119.9819.5216.339.85
ROCE (%)9.7513.6818.0115.7718.0513.8519.0117.0515.1311.27
Asset Turnover Ratio1.941.891.911.861.61.541.721.481.551.54
PAT to CFO Conversion(x)-7.20.1-0.670.650.652.94-0.56-0.49-0.1-1.25
Working Capital Days
Receivable Days14.6014.408.804.303.403.703.403.703.704.90
Inventory Days103.30109.70117.90124.80143.80141.50122141.80145.80160.20
Payable Days9.40119.6010.401614.1010.2012.6011.809

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Senco Gold Ltd FAQs

The current trading price of Senco Gold on 09-Jun-2026 15:31 is ₹344.9.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 08-Jun-2026 the market cap of Senco Gold stood at ₹5,613.9 Cr

The latest P/E ratio of Senco Gold as of 08-Jun-2026 is 9.66.

The latest P/B ratio of Senco Gold as of 08-Jun-2026 is 2.21.

The 52-week high of Senco Gold is ₹404.8 and the 52-week low is ₹275.7.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Senco Gold is ₹8,374 ( Cr.) .

Past 10 year's financial track record analysis by Moneyworks4me indicates that Senco Gold Ltd is a average quality company.

The key valuation ratios of Senco Gold Ltd's currently when compared to its past seem to suggest it is in the Fair zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Senco Gold Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

About Senco Gold Ltd

The company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, India, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by Registrar of Companies, West Bengal (RoC). Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007 and a special resolution of the shareholders of the company at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC.

Senco Gold is a pan-India jewellery retail player with a history of more than five decades and has a fourth generation entrepreneur in the jewellery industry as its Promoter. It is the largest organized jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, it has the widest geographical footprint in non-eastern states. It primarily sells gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Its other offerings also include costume jewellery, gold and silver coins and utensils made of silver.

The company’s products are sold under the ‘Senco Gold & Diamonds’ tradename, through multiple channels, including its 75 Company Operated Showrooms and 61 Franchisee Showrooms (including four franchisee owned and Company operated Showrooms) and various online platforms, including its website www.sencogoldanddiamonds.com. Its strategy of operating through multiple channels enables it to allocate capital as required, as it continues to expand geographic presence and work towards an omni channel network. With a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery, the company offers a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by its designers in close collaboration with skilled local craftsmen (generally termed Karigars) in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at its manufacturing facility based on designs prepared by its in-house designers and also sourced from third partner manufacturing vendors.

Business area of the company

The company is a pan-India jewelry retailer. The products are sold under its brand name ‘Senco Gold & Diamonds’. It primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. It also offers costume jewelry, gold, and silver coins, and utensils made of silver.

Awards, accreditations and accolades 
 

  • 2014: ‘Leading Retailer of India’ award by UBM.
  • 2015: Awarded ‘Gem of the Year (Central -East)’ at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation.
  • 2016: Ranked as ‘India’s 5th Most Trusted Jewellery Brand’ by The Brand Trust Report (India Study), 2016.
  • 2017: Certificate of Appreciation recognizing the Company as a ‘Symbol of Excellence’ at the Economic Times Iconic Brands of India awards.
  • 2017: Awarded ‘Best Chain of Retail Stores (National-2017)’ by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017.
  • 2018: Amazon Aces -Softline by Amazon.
  • 2019: Best Advertising and Highest Glance view on Precious Segment by Amazon.
  • 2019: Ranked 10000 best sellers by Amazon.
  • 2019: Top City Flipstar -Best sale performance during Big Billion Days by Flipkart.
  • 2019: The Gold Tier Profile certification by Flipkart.
  • 2019: Best Promising Gems and Jewellery Brand.
  • 2020: The Gold Tier Profile certification by Flipkart.
  • 2020: 2nd Most Trusted Jewellery Brand in India by TRA.
  • 2021: The Gold Tier Profile certification by Flipkart.
  • 2021: Fabulous Jewelers by ET Edge.
  • 2021: ET Trusted Brands 2021.
  • 2021: Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia.
  • 2022: KALEIDO award by ET Brand Equity.
  • 2022: Business Leadership Award by CMA Management Excellence.
  • 2022: Shakti award for women leadership in Jewellery sector by Informa market and SVAR.
  • 2022: 2nd Most Desired Jewellery Brand in India by TRA.
  • 2023: 2nd Most Desired Jewellery Brand in India by TRA.
  • 2023: Certified as Great Place to Work by the Great Place to Work, Institute, India.

Major events and milestones

  • 2000: Opened first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal.
  • 2002: Set up showroom at Moulali, Kolkata, West Bengal which was its first showroom with an area of over 8,000 sq. ft.
  • 2005: Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal.
  • 2007: Takeover of the business of Senco Gold Museum and Senco Gold Mart.
  • 2008: Conversion of the Company from private limited to public limited.
  • 2011: Opening first showroom outside the state of West Bengal.
  • 2014: Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder).
  • 2014: Total Number of showrooms crossed 50.
  • 2015: Amalgamation of Senco Gold Impex Private Limited with the Company.
  • 2015: Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60.
  • 2016: Introduction of Everlite brand focusing on light and affordable diamond jewellery.
  • 2016: Entered Southern Region by opening a branch in Bengaluru, Karnataka.
  • 2016: Total Showroom Count touches 73.
  • 2017: Entered  into  an  agreement  with  Kolkata  Knight  Riders  to  be  its  official  jewellery  partner  for seasons ten and eleven (2017 and 2018) of the Indian Premier League.
  • 2018: Added 11 new showrooms across regions, taking the total showroom account to 90.
  • 2018: Launch of Aham Mens Jewelry.
  • 2020: Crossed 100 Showroommark.
  • 2020: Launched 2 D’Signia showrooms targeting elite class.
  • 2020: Opened first Everlite showroom.
  • 2021: Opened six new COCO showrooms-(i) Kolkata-3(ii) UP-2 (iii) Pune -1.
  • 2021: DG-Gold Digital gold buying, selling and redemption.
  • 2021: MOU Signed with Mobotics for digital foray.
  • 2021: Opened 4 new Model FOCO showrooms.
  • 2022: Crossed 125 Showroom mark.
  • 2023: Private equity investment from OIJIF II.
  • 2023: Received the ‘Qualified Jeweller’ status from IIBX to directly import gold.
  • 2023: Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.


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