The Company was incorporated as ‘Brand Concepts Private Limited’ under the provisions of the Companies Act 1956 vide certificate of incorporation dated October 04, 2007, issued by the Registrar of Companies, Maharashtra, Mumbai. Subsequently, the Company was converted into public limited company pursuant to which the name of the Company was changed to ‘Brand Concepts Limited’ vide shareholder’s approval on December 06, 2017 and fresh certificate of incorporation dated December 08, 2017.

Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category - travel gears, bags and accessories. Their well-rounded portfolio and expansive product offering establish them as the go-to resource for travel gears, bags and accessories across all channels of distribution. They are a leader in their category for many reasons– design, quality and knowledge of the product based on the lengthy experience. The company prides itself on making great products at a great price, and rises to the challenge of helping retailers meet their margins. They are dedicated to developing brands and products for their Customers and Consumers that create more enriched lives. The Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi. Brand Concepts also have in-house brands Sugarush and The Vertical.

Business area of the Company

As the business has grown over the years, so have its product offerings. They launched with travel gears, but now they have added bags, backpacks small leather goods, and ladies hand bags to product portfolio. And the offering will only continue to grow over the years to come as it fulfils their commitment to constantly bring joy to its consumers. They seek out new fashion trends in their category, developing market reports for each that are custom tailored for its retail partners. The Company’s mission is to utilize their strategic licensed brands, extensive resources, and their team's talents to differentiate their products and services. They strive to be the industry leading supplier offering Customers their support and a complete product assortment, which allows their Consumers to ‘live today better’. The strength is in their inventory power, domestic reach, deep distribution networks, and brand portfolio. They are also known for being nimble, for their speed to market, and for providing value and great quality to its customers.

Major Events and Milestones:

• 2007: The company was incorporated as Brands Concepts Private Limited.
• 2010: Acquired License rights of ‘Tommy Hilfiger’ in SLG Category.
• 2010: Acquired License rights of ‘Tommy Hilfiger’ in Travel Gear Category.
• 2010: Opened First ‘Tommy Hilfiger’ Travel Gear Store (Express Avenue Chennai).
• 2012: Opened First Bagline Store in Ludhiana.
• 2012: Became Category Leaders in SLG Segment in Shoppers Stop & Lifestyle Stores.
• 2014: Launched an own brand, ‘Sugarush’ for Women's Handbag.
• 2014: Launched an own brand, ‘The Vertical’ for Men's Backpack.
• 2015: Investment received from Tanam Investment Services Private Limited.
• 2016: Entered Large Format Central Chain of stores for ‘Tommy Hilfiger’ Luggage & SLG.
• 2016: Hosted a grand evening with Roadies in association with “The Vertical” in Mumbai.
• 2017: Added more locations in Central Chain of Stores and placed ‘AND’, ‘Global Desi’, ‘Sugarush’ & ‘The Vertical’.
• 2017: Acquired License rights of ‘AND’ and ‘Global Desi’ in Woman Handbag Category
• 2017: Aditi Rao Hydari, film actress started endoring ‘Sugarush,’ their Inhouse brand for a year
• 2017: Ali Fazal endoring ‘The Vertical’, their Inhouse brand.
• 2017: A grand Infilm promotion for ‘The Vertical’ with the Film, A Gentleman starring Siddharth Malhotra & Jacquiline Fernandes
• 2017: The Company was converted into Public Limited Company vide fresh certificate of incorporation dated December 08, 2017.