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10 Yrs X-Ray 
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About
Brainbees Solutions Ltd (FIRSTCRY)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544226 NSE: FIRSTCRY e-Commerce | Small Cap | Brainbees Solutions Share Price
₹168.65 -2.65 (-1.55%)
As on 11-Sep'26 15:11
Brainbees Solutions Ltd (FIRSTCRY)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544226 NSE: FIRSTCRY e-Commerce | Small Cap | Brainbees Solutions Share Price
₹168.65 -2.65 (-1.55%)
As on 11-Sep'26 15:11
Key Metrics
Valuation Multiples
Market Cap
₹8,943 Cr.
Current Price
₹168.7
52-Week Low / High
₹170 / 410
TTM EPS
₹-2.4
TTM Sales
₹8,792 Cr.
Book Value per Share
₹76.1
P/E Ratio
0.00
Industry PE
104.6
Price to Book (P/B)
2.25
Lower than its 5-year historical median
Price to Sales (P/S)
1.02
Lower than its 5-year historical median
EV/EBITDA
17.25
Lower than its 5-year historical median
Dividend Yield
0%
Profitability Efficiency
Return on Equity (ROE)
-5.05%
Underperforms industry median
Return on Capital Employed (ROCE)
-0.20%
Underperforms industry median
Return on Assets (ROA)
-2.31%
Operating Profit Margin
3.1%
Net Profit Margin
-2.38%
Gross Profit Margin
3.3%
Growth Momentum
1-yr vs 3-yr growth
1-yr vs 3-yr growth
Sales Growth (1 Year)
Improving versus 3-year growth rate
10.55%
Operating Profit Growth (1 Year)
-
14.08%
Net Profit Growth (1 Year)
-
-
Asset Quality
Promoter Holding
0.00%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹3,866 Cr.
Equity
₹104.4 Cr.
Face Value
₹2
All Time Low / High
₹170.00 / 734.25
Check Before You Invest
Quality
Not GoodValuation
FairCheck Valuation charts
Price Trend
Weak
Is Brainbees Solutions Ltd a good quality company?
Brainbees Solutions Ltd is a weak quality company, based on a inconsistent multi-year financial track record.
This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.
We have analysed the performance of the company on the following:
-
How has it performed on generating Profits?
By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.
-
How efficiently has it utilized Capital?
By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.
-
How is it managing its Debt?
By checking its Debt to Equity and Cash Flow from Operations.
How does Brainbees Solutions Ltd performance compare with that of its Peers?
Revenue growth of Brainbees Solutions Ltd vs industry peers?
Brainbees Solutions Ltd revenue CAGR is 15.84%, compared to the industry median CAGR of 0%, indicating faster growth and gaining its market share.
Promoter shareholding and pledge status of Brainbees Solutions Ltd?
Promoters hold 0.00% of the Brainbees Solutions Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Stock return of Brainbees Solutions Ltd over the last decade?
Over the last 1 year(s), the stock has delivered a CAGR of -55.96% based on the current price.
10 Year X-Ray :
Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year endData adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
What is a Financial Track Record? How to read this chart in order to understand the data present here?
Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Brainbees Solutions Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good
Value Creation ⓘ
| Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROCE % ⓘ | -102.8% | -9% | -89% | -8.1% | 5.7% | 1.6% | -3.9% | -0.8% | 2.6% | 2.8% | - |
| Value Creation Index ⓘ | NA | NA | -7.6 | -1.6 | -0.6 | -0.9 | -1.3 | -1.1 | -0.8 | -0.8 | - |
Growth Parameters ⓘ |
|||||||||||
| Sales ⓘ | 228 | 337 | 508 | 806 | 1,309 | 1,752 | 2,542 | 2,163 | 2,471 | 2,732 | 2,820 |
| Sales YoY Gr. | - | 47.7% | 50.6% | 58.6% | 62.5% | 33.8% | 45.1% | -14.9% | 14.2% | 10.6% | - |
| Adj EPS ⓘ | -125.2 | -17.4 | -10.1 | -4.6 | 8 | 0.4 | -3.6 | -1.4 | 1.2 | 1.6 | 2.4 |
| YoY Gr. | - | NA | NA | NA | NA | -94.6% | -939.5% | NA | NA | 35.7% | - |
| BVPS (₹) ⓘ | -334.6 | -351.8 | 61.5 | 76.7 | 96.1 | 79.8 | 76.2 | 80.4 | 103.4 | 106.9 | 107.3 |
| Adj Net Profit ⓘ | -393 | -54.5 | -361 | -163 | 284 | 18.8 | -156 | -62.2 | 60.2 | 81.7 | 127 |
| Cash Flow from Ops. ⓘ | -68.7 | -70.5 | -210 | -282 | 19.3 | -151 | 225 | 16.3 | 159 | 318 | - |
| Debt/CF from Ops. ⓘ | -24.2 | -23.5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
CAGR ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | 31.8% | 15.8% | 2.4% | 10.6% | ||||
| Adj EPS ⓘ | NA | -27.8% | NA | 35.7% | ||||
| BVPSⓘ | NA | 2.2% | 12% | 3.4% | ||||
| Share Price | - | - | - | -56.8% | ||||
Key Financial Parameters ⓘ
| Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | 46.5 | 5.1 | -164.1 | -8.2 | 9.5 | 0.5 | -4.3 | -1.6 | 1.2 | 1.3 | 2.3 |
| Op. Profit Mgn % ⓘ | -173.2 | -19.3 | -24.7 | -25.8 | 7.3 | 3.1 | -4.3 | 0.7 | 4.2 | 3.6 | 4.3 |
| Net Profit Mgn % ⓘ | -172.2 | -16.2 | -71.1 | -20.2 | 21.7 | 1.1 | -6.2 | -2.9 | 2.4 | 3 | 4.5 |
| Debt to Equity ⓘ | -1.6 | -1.5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| Working Cap Days ⓘ | 318 | 239 | 378 | 437 | 240 | 195 | 169 | 253 | 283 | 287 | 168 |
| Cash Conv. Cycle ⓘ | 82 | 57 | 78 | 89 | 64 | 86 | 82 | 129 | 126 | 121 | 133 |
Valuation of Brainbees Solutions - Consolidated
Analyst's Notes
No data found!
Management X-Ray
Shareholding Pattern
Promoter's Holding & Share Pledging
| Pledged * | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
* Pledged shares as % of Promoter's holding (%)
Financials
| PARTICULARS | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales | 228 | 337 | 508 | 814 | 1,603 | 2,401 | 5,633 | 6,481 | 7,660 | 8,548 |
| Operating Expenses ⓘ + | 624 | 402 | 1,450 | 1,047 | 1,561 | 2,419 | 5,950 | 6,410 | 7,430 | 8,286 |
| Operating Profit ⓘ | -395 | -65 | -942 | -233 | 42 | -18 | -317 | 70 | 230 | 262 |
| Operating Profit Margin (%) | -173.0% | -19.3% | -185.0% | -28.6% | 2.6% | -0.8% | -5.6% | 1.1% | 3.0% | 3.1% |
| Other Income ⓘ + | 12 | 18 | 27 | 83 | 137 | 116 | 99 | 94 | 150 | 184 |
| Interest ⓘ | 2 | 1 | 0 | 4 | 14 | 38 | 72 | 115 | 158 | 156 |
| Depreciation ⓘ | 7 | 7 | 18 | 38 | 70 | 111 | 294 | 371 | 405 | 407 |
| Profit Before Tax ⓘ | -393 | -55 | -933 | -191 | 98 | -51 | -530 | -322 | -232 | -166 |
| Tax ⓘ | 0 | -0 | -1 | -1 | -118 | 28 | -44 | -0 | 33 | 37 |
| Profit After Tax | -393 | -55 | -933 | -191 | 216 | -79 | -486 | -322 | -265 | -204 |
| PAT Margin (%) | -172.0% | -16.2% | -183.0% | -23.4% | 13.5% | -3.3% | -8.6% | -5.0% | -3.5% | -2.4% |
| Adjusted EPS (₹) | -125.0 | -17.4 | -38.4 | -6.1 | 6.0 | -1.8 | -10.8 | -6.7 | -4.0 | -2.9 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| PARTICULARS | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | |||||||||||
| Shareholders Fund + | -1,051 | -1,105 | 1,501 | 2,367 | 3,341 | 3,424 | 2,991 | 2,528 | 4,061 | 4,007 | |
| Debt + | 1,657 | 1,655 | 0 | 0 | 11 | 55 | 149 | 429 | 451 | 427 | |
| Minority Interest | 0 | 0 | 0 | 0 | 98 | 760 | 743 | 621 | 539 | 529 | |
| Trade Payables | 51 | 67 | 121 | 176 | 299 | 529 | 738 | 908 | 928 | 1,023 | |
| Others Liabilities ⓘ | 39 | 48 | 57 | 215 | 207 | 1,329 | 2,343 | 2,880 | 2,744 | 2,909 | |
| Total Liabilities ⓘ | 696 | 665 | 1,678 | 2,758 | 3,955 | 6,097 | 6,964 | 7,366 | 8,722 | 8,895 | |
Fixed Assets | |||||||||||
| Net Fixed Assets ⓘ + | 361 | 356 | 351 | 383 | 669 | 2,213 | 3,533 | 3,868 | 3,609 | 3,615 | |
| CWIP ⓘ | 1 | 0 | 7 | 23 | 18 | 42 | 26 | 1 | 7 | 20 | |
| Investments ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 5 | 5 | |
| Inventories | 60 | 86 | 189 | 294 | 522 | 980 | 1,286 | 1,629 | 2,130 | 1,994 | |
| Trade Receivables | 22 | 35 | 44 | 81 | 136 | 218 | 225 | 218 | 283 | 368 | |
| Cash Equivalents | 71 | 132 | 445 | 1,271 | 2,338 | 2,268 | 1,179 | 674 | 1,706 | 1,403 | |
| Others Assets ⓘ | 181 | 58 | 641 | 707 | 273 | 377 | 714 | 971 | 982 | 1,490 | |
| Total Assets ⓘ | 696 | 665 | 1,678 | 2,758 | 3,955 | 6,097 | 6,964 | 7,366 | 8,722 | 8,895 | |
| PARTICULARS | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ + | -69 | -70 | -210 | -300 | -67 | -132 | -399 | -42 | -83 | 365 |
| Cash Flow From Investing Activity ⓘ + | -501 | 82 | -758 | -660 | -445 | -491 | 304 | 63 | -1,438 | -108 |
| Cash Flow From Financing Activity ⓘ + | 570 | -9 | 1,063 | 1,033 | 718 | 644 | -51 | 81 | 1,431 | -282 |
| Net Cash Flow ⓘ | -0 | 3 | 95 | 73 | 206 | 22 | -146 | 102 | -91 | -25 |
| PARTICULARS | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | N/A | N/A | -479.6 | -9.91 | 7.58 | -2.33 | -15.19 | -11.68 | -8.05 | -5.05 |
| ROCE (%) | N/A | N/A | -88.97 | -9.51 | 3.83 | -0.38 | -12.65 | -5.67 | -1.65 | -0.2 |
| Asset Turnover Ratio | 0.51 | 0.5 | 0.43 | 0.37 | 0.51 | 0.51 | 0.88 | 0.92 | 0.97 | 1.01 |
| PAT to CFO Conversion(x) | N/A | N/A | N/A | N/A | -0.31 | N/A | N/A | N/A | N/A | N/A |
| Working Capital Days | ||||||||||
| Receivable Days | 46.40 | 30.90 | 28.40 | 28 | 23 | 25.30 | 14.10 | 12.20 | 11.70 | 13.30 |
| Inventory Days | 86 | 78.90 | 98.80 | 108.20 | 86.30 | 107.10 | 72.10 | 80.40 | 87.70 | 84.50 |
| Payable Days | 79.60 | 80.20 | 87 | 81.80 | 82.80 | 96.10 | 58.80 | 72.20 | 69.80 | 65.30 |
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Brainbees Solutions Ltd FAQs
The current trading price of Brainbees Solutions on 11-Sep-2026 15:11 is ₹168.7.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 10-Sep-2026 the market cap of Brainbees Solutions stood at ₹8,943.4 Cr
The latest P/E ratio of Brainbees Solutions as of 10-Sep-2026 is 70.17.
The latest P/B ratio of Brainbees Solutions as of 10-Sep-2026 is 1.60.
The 52-week high of Brainbees Solutions is ₹410.1 and the 52-week low is ₹170.0.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Brainbees Solutions is ₹2,820 ( Cr.) .
Past 10 year’s financial track record analysis by Moneyworks4me indicates that Brainbees Solutions Ltd is a below average quality company.
The key valuation ratios of Brainbees Solutions Ltd's currently when compared to its past seem to suggest it is in the Fair zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Brainbees Solutions Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
About Brainbees Solutions Ltd
The company was incorporated on May 17, 2010 as a private limited company under the Companies Act 1956, with the name “Brainbees Solutions Private Limited” at Pune, Maharashtra, India pursuant to a certificate of incorporation issued by the Registrar of Companies, Maharashtra at Pune (the “RoC”). Upon the conversion of the company to a public limited company pursuant to a resolution passed by its Board on August 31, 2023 and a special resolution passed by its Shareholders at the extra-ordinary general meeting on September 5, 2023, the name of the company was changed to “Brainbees Solutions Limited”. A fresh certificate of incorporation dated November 2, 2023 was issued by the RoC consequent to the company’s conversion into a public limited company.
Brainbees Solutions (Firstcry) is India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, with a growing presence in select international markets. In India, it sells Mothers’, Babies’ and Kids’ products through its online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution. It launched the FirstCry platform in India in 2010 with the goal to create a one-stop destination for parenting needs across commerce, content, community engagement, and education. It named its platform “FirstCry” because a baby’s first cry is a special moment for parents, and it aims to make such moments of the parenting journey filled with joy and happiness. It seeks to develop a tangible, emotional, multi-year relationship with parents, especially mothers, with whom its first engagement begins from their baby’s conception (i.e., nine months before birth) and can continue until their child reaches about 12 years of age. The company operates in a retail category with high purchase frequency, in which children outgrow clothing sizes quickly and need consumables such as diapers and other baby products along with other needs that evolve with age. Thus, once parents establish a connection with it, they are likely to start a predictable and frequent transactional journey of about twelve years as their children grow.
Across the company’s platform, it offers products from third-party Indian brands, global brands, and its home brands. It has have created trusted home brands in the Mothers’, Babies’ and Kids’ products categories through its deep insights and understanding of the requirements of its customers, robust data analytics tools, in-house design and development capabilities and by leveraging the market recognition of the “FirstCry” brand. As a reflection of FirstCry’s strong brand recognition and customer trust, BabyHug, one of FirstCry’s home brands, is the largest multi-category Mothers’, Babies’, and Kids’ products brand in India. Further, it leverages its management team’s experience in creating and scaling up its home brands to help D2C Indian and global brands scale their business in India across direct-to-customer channels and modern stores. These brands will benefit from its expertise in creating and scaling brands and leverage its multi-channel distribution network, sourcing capabilities, supply chain infrastructure, and integrated technology ecosystem.
Business area of the company
Brainbees Solutions, doing business as FirstCry.com, operates an online store for baby and kids products. The company retails diapers, wipes, changing pads and mats, breast feeding products, bibs, medicines, apparels, bath and skin care, gifts, thermometers, and school supplies.
Key awards, accreditations and recognitions
- 2013: Received an award for being the “most popular online retail store” in the Child Most Popular Awards 2013 from Child (India’s Largest Selling Parenting Magazine).
- 2013: Ranked amongst top 100 franchise opportunities by Franchise India.
- 2015: Ranked amongst top 100 franchise opportunities by Franchise India.
- 2017: Received an award for “innovation in recruitment” under Organizational Category A: Turnover up to Rs 1,000 crore in Genius HR Excellence Awards 2017 from Genius Consultants Limited.
- 2018: Received an award for being the “best e-commerce warehouse” in the Global Logistics Excellence Awards from Tata Strategic Management Group.
- 2018: Received the “kids retailer of the year” award in Star Retailer Awards 2018.
- 2019: Ranked amongst top 100 franchise opportunities by Franchise India.
- 2021: Received an award for being the “best employer” in the Best Employer Brand Awards 2021 from World HRD Congress.
- 2022: FirstCry Intellitots has been ranked second under Grand Jury India Preschool Rankings as ‘India’s most respected early childhood education brand’ by Education World.
- 2023: Firstcry.com received the Images most admired fashion brand of the year: Kidswear award at the IFA 22nd Annual Images Fashion Awards, 2023.
Major events and milestones
- 2010: Incorporation of the company.
- 2010: Delivered the first shipment of an online order.
- 2011: Opened first Firstcry.com franchisee physical store at Bharuch, Gujarat.
- 2011: Launched home brands “BabyHug” and “Cutewalk”.
- 2013: Launched Firstcry hospital gift hamper program.
- 2014: Launched same day and next day delivering options.
- 2016: Ratan Tata became an investor in the company.
- 2016: Acquired the “Babyoye” business from erstwhile MRL.
- 2017: Launched Firstcry parenting platform.
- 2018: Signed an international license agreement with The William Carter Company for obtaining rights and licenses from The William Carter Company in order to carry out sale of purchased products by the company.
- 2018: Launched “Intellikit”, a kids’ education subscription program.
- 2018: Launched premium fashion brand for babywear “Babyoye”.
- 2019: Opened 500th franchisee physical store in India.
- 2019: Launched Firstcry.ae in UAE.
- 2019: Acquired a school business and entered into the preschool education business.
- 2020: Opened first BabyHug company owned physical store in Dhanori, Pune, Maharastra, India.
- 2020: Acquired majority stake in Swara Baby Products, a diaper manufacturer company.
- 2020: Launched PineKids for 4-12 age group.
- 2021: Acquired majority stake in Globalbees Brands.
- 2021: Firstcry Club Membership was launched on both online and offline platforms.
- 2022: Acquired Digital Age.
- 2022: Commenced operations in KSA.
- 2023: Increased shareholding in Subsidiary, Swara Baby.
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