SS Retail was originally incorporated as ‘SS Communication & Services Private Limited’ on June 14, 2016. Subsequently, the name of the company was changed to ‘SS Retail Private Limited’ pursuant to a resolution passed by its Board of Directors in their meeting held on April 10, 2025, and a special resolution passed by the shareholders of the company on May 29, 2025, and a fresh certificate of incorporation issued by the RoC, Central Processing Centre on July 15, 2025. Thereafter, the company was converted into a public limited company pursuant to a resolution passed by its Board of Directors in their meeting held on August 29, 2025, and a special resolution passed by the shareholders of the company on September 04, 2025, and the name of the company was changed to its present name ‘SS Retail Limited’ on September 26, 2025. It is a multi-brand retail chain for mobile phones, accessories and other electronic items. It deals in multiple product categories across different types of cities such as metro cities, mini metro cities, tier I cities, tier II cities and tier III and beyond cities. However, its focus has been on retailing mobile phones and accessories in tier II and tier III and beyond cities. 

Its store operations are structured around 3 different business models: i) Company owned and company operated model (COCO Model) wherein the stores are leased / owned by it and also operated by it; ii) Company owned and franchisee operated model (COFO Model) wherein the stores are leased by it and operated by its franchisee partners; and iii) Franchisee owned and franchisee operated model (FOFO Model) wherein the stores are both, leased as well as operated by the franchisee partners. The ownership of the inventory at all these stores remains with it. The stores under each of these models are designed by the company and set up through selected interior designers to ensure that the ‘look and feel’ of each store is uniform to ensure consistent brand identity and store experience. It operates its stores under the brand ‘SS Mobile’ and ‘Mobile Exchange Wala’ through a combination of COCO Model and COFO Model, and its stores under the brand ‘The Mobile Space’ through the FOFO Model. 

It operates the COFO and FOFO Model stores based on its approach of identifying local franchisee partners who are selected based on certain criteria such as i) the franchisee partner must be a resident of the area where the store is located, ensuring local community connections; ii) the franchisee partner’s income is primarily driven by the store’s performance, which in turn motivates them to earn and to succeed; and iii) a preference is given to people with experience in the retailing industry which helps in effective sales performance (Local Partners Approach). The local affinity of customers towards such franchisee partners accelerates new customer acquisition while reducing the customer acquisition costs. This approach also helps it capitalise on the understanding of its franchisee partners of the ethos of the area in which such store operates. 

Business area of the company

The company is primarily engaged in the business of retail trading of consumer electronics and durable products through a chain of retail stores. Its product portfolio includes mobile phones, mobile accessories and other consumer electronic products.  

Products and services of the company

Products

• Mobile Phones
• Pre-owned Smartphones
• Accessories
• Other electronic items

Ancillary Services

• Mobile protection plans
• Anti-theft software
• Credit / EMI (equated monthly instalment) facilities
• Recharge of mobile phones

Awards and recognitions 

• FY2016: Received invite to be part of distinguished membership of “The President’s Club” reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2017: Received invite to be part of distinguished membership of “The President’s Club” reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2019: Received the Remarkable Contribution Award in O-Partners Gratitude Meet, 2019 by OPPO.
• FY2019: Received a certificate of official partnership with OnePlus.
• FY2019: Received invite to be part of distinguished membership of “The President’s Club” reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2019: Received a certificate of appreciation for making brand Sony a resounding success in India by SONY.
• FY2020: Received the Certificate of Appreciation by Pine Labs for recognition of its support in making India’s Biggest EMI Shopping Festival a big success.
• FY2020: Received the Times Achievers of South Maharashtra 2020 award by The Times of India.
• FY2020: Received invite to be part of distinguished membership of ‘The President’s Club’ reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2021: Received an award for Privilege Partner for the year 2020-2021 by ZAZZ Technology Connect Private Limited.
• FY2021: Received the Diamond Category Award from OPPO Premier Club.
• FY2021: Received invite to be part of distinguished membership of ‘The President’s Club’ reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2021: Received the Certificate of acknowledgement for its outstanding performance and contribution during H2 2021 by Techno Premium Partners.
• FY2021: Received a certificate for outstanding business performance during the year 2020-2021 by VIVO Pune Family Club.
• FY2022: Received invite to be part of distinguished membership of “The President’s Club” reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2022: Received the certification of appreciation for the Best Performance in Q4 (January 2022 to March 2022) by SAREGAMA Carvaan.
• FY2023: Received the Diamond Category Award from the OPPO Premier Club.
• FY2023: Received a Certification of Appreciation for making the brand Samsung archive a huge milestone in Q1’2023 by Samsung.
• FY2023: Received invite to be part of distinguished membership of “The President’s Club” reserved for only the discerning few by Samsung for invaluable contribution in making Samsung the preferred mobile brand in India.
• FY2023: Received an award for Outstanding Performance in Q1, 2023 in OPPO Partner’s Gratitute Meet, 2023 by OPPO Premier Club.
• FY2023: Received a certificate of appreciation for significant contribution to Sales Finance business for Q3 (2023-2024) by HDB Financial Services.
• FY2024: Received an award for Most Valued Partner in Partners Meet, 2024 by HDB Financial Services.
• FY2024: Received an award for Best LFL Growth in the Quest, 2024 by Noise.
• FY2024: Received the Winner award in Samsung AI Conclave, 2024 for Exceptional Performance by Samsung.
• FY2024: Received the Pinnacle Award from the President’s Club by Samsung, 2024 for surpassing exceptional milestones.
• FY2024: Received an award of excellence for Best Performance on July and August 2024 by OPPO.
• FY2024: Received an award for invaluable contribution to the panel discussion at VIVO Connect V40e Partner’s Conclave 2024.
• FY2024: Received an award for Most Valuable Partner Award by One Assist for its unwavering Support and invaluable Contribution to the continued Success and Growth.
• FY2024: Received the Certificate of Participation for significant contribution and active participation in the 2-day Galaxy AI Conclave by Samsung.
• FY2024: Forbes India mentioned it as ‘Local Brand to Regional Powerhouse’
• FY2025: Received an award for Preferred Partner by OnePlus.
• FY2025: Received an excellence award by One Assist.
• FY2025: Received the Brand Disruption Award for the category of Direct-to-Consumer (D2C) in Mobile Phones by Economic Times.
• FY2025: Awarded the status of “Authorized Distributor” for the duration of 2025-2026 by NOISE.
• FY2025: Received the “Amarnath Award” by Bajaj Finance.
• FY2025: Welcomed into the Galaxy of Aspirations for exemplifying excellence, innovation, and continued commitment to progress, as an honored recipient of The President’s Club 2025 by Samsung.
• FY2025: Received Best GT Seller Diamond Award for Outstanding Commitment and Sales Performance by Realme for the year 2024-2025.
• FY2025: Received the Certificate for Significant Growth Contribution as a Galaxy of Star Partner for the year 2024 by Samsung.
• FY2025: Received a galaxy Gold Award for revenue, flagship & FY Growth 2024 at Galaxy of Stars Conclave, 2025.

History and milestones

• FY2018: Acquired inventory of mobile phones, accessories and other electronic items (i.e., televisions, laptops and tablets), from the stores operated by S.S. Communication & Services (sole proprietorship firm of Siddharth Gunvant Shah).
• FY2019: Expanded its operations from Maharashtra to Goa.
• FY2023: Started its ‘Mobile Exchange Wala’ brand.
• FY2023: Started its ‘The Mobile Space’ brand.
• FY2024: Crossed total revenue from operations of Rs 10,000.00 million.
• FY2025: Opened 55 Stores in 55 Days.
• FY2025: Established its first store in Karnataka.
• FY2025: Established its first store in Madhya Pradesh.
• FY2025: Received ‘A2+’ Short Term Rating and ‘A-/Stable’ Long Term Rating from CRISIL.
• FY2025: Opened over 110 stores during the Fiscal, net of closures, bringing the total store count to 347 as of March 31, 2025.
• FY2026: Change of the name of the company from SS Retail Private Limited to SS Retail Limited pursuant to conversion of the company into a public company.
• FY2026: Acquired ‘GIZMORE’ brand pursuant to a brand acquisition agreement.
• FY2026: Crossed 500 stores under operations.
• FY2026: Acquired 51.04% shareholding of Olineo and with effect from January 27, 2026, Olineo has become its Subsidiary.
• FY2027: Established its first store in Gujarat.