Yaashvi Jewellers was incorporated as ‘Yaashvi Jewellers Private Limited’ on December 13, 2016. Subsequently, the status of the company was changed to public limited and the name of the company was changed to ‘Yaashvi Jewellers Limited’ vide Special Resolution passed by the Shareholders at the Extra Ordinary General Meeting of the company held on September 12, 2024. The company is engaged in manufacturing and trading of a wide range of jewellery with major product portfolio being gold jewellery in 9K, 14K, 18K, 20K, and 22K, focusing on affordability and quality. 

It manufactures the finished gold jewelleries from the raw gold i.e. bullions and required consumables and further supplies these products to dealers, showrooms, and small jewellery shops in the wholesale quantities as well as in retail. The company’s core specialisation is in the manufacturing of machine-made gold chains which forms the major part of its product portfolio. Machine made gold chains are used in multiple formats, from being used as chain to be worn directly as final product or be used as part of larger jewellery such as mangalsutra, bracelets, ankelets, earrings etc where it forms the base of the jewellery piece or used to provide the design element. Machine-made gold chains are lightweight and can be crafted in a wide variety of designs and thicknesses, making them suitable for diverse customer needs. Additionally, depending on requirements, the company undertakes certain processes on job-work basis and also outsources as needed.

In addition to its core manufacturing operations, the company also engaged in the trading of a wide variety of jewellery products, catering to both wholesale and retail markets. Its trading portfolio includes studded gold jewellery in 18K, 20K, and 22K, featuring designs that range from traditional to contemporary. It also trades in diamond jewellery, offering both classic and modern designs to meet the growing demand for premium, high-value pieces. In addition, it offers a range of fashion silver jewellery, available in gold-plated variants, catering to the rising demand for stylish and affordable accessories. It also trades in gold bullion, providing raw gold for investment or manufacturing needs. Additionally, it provides customized jewellery solutions in close collaboration with its clients, ensuring each piece is tailored to their specific preferences and design requirements.

Business area of the company 

The company is engaged in manufacturing and trading of a wide range of jewellery with major product portfolio being gold jewellery. 

Products of the company

• Plain Gold Jewellery products
• Designer Gold jewellery
• Designer Silver Jewellery
• Diamond Jewellery
• Gold Bullions

Awards, accreditations and recognition 

• 2021-22: Participated in Jaipur Jewellery Exhibition ‘The December Show’.
• 2023-24: Spotlight in Local Magazine in Jaipur ‘Aaj ka Jaipur’.
• 2023-24: Exhibited in Bangalore Jewellery show ‘IIJS Tirtiya Show’.
• 2024-25: Nominated in Economics Times MSME Awards 2024.
• 2024-25: Nominated for India 5000 best MSME Awards.

History and milestones

• 2016-17: Incorporated as Yaashvi Jewellers Private Limited.
• 2020-21: The company achieved Annual Turnover of Rs 100 crore.
• 2022-23: Characterized by a manufacturing expansion, the company leased 1,092 square meters manufacturing unit, increasing its capacity to 800 kgs per annum.
• 2023-24: Second stage of expansion completed, with capacity increased to 1,100 kgs per annum with BIS hallmarking and sales reaching Rs 190 crore.
• 2023-24: The company achieved Annual Turnover of Rs 200 crore.
• 2024-25: PURESOUL Brand Launched for silver products.
• 2024-25: The company converted to Public Limited Company.
• 2024-25: The company successfully surpassed the annual turnover milestone of Rs 250 crore.
• 2024-25: The company inaugurated 9,800 square meters retail showroom in Jaipur with integration of retail products.
• 2025-26: The company successfully surpassed the annual turnover milestone of Rs 400 crore.