Cello World Ltd - Stock Valuation and Financial Performance

BSE: 544012 | NSE: CELLO | Household & Personal Products | Small Cap

Cello World Share Price

825 -9.05 -1.09%
as on 15-Apr'24 15:30

DeciZen - make an informed investing decision on Cello World

Overall Rating
Bole Toh

1. Quality

2. Valuation


3. Price Trend

Semi Strong

Cello World stock performance -

mw4me loader
P/E Ratio (SA):
Market Cap:
17,474 Cr.
52-wk low:
52-wk high:

Is Cello World Ltd an attractive stock to invest in?

1. Is Cello World Ltd a good quality company?

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Cello World Ltd is a below average quality company.

2. Is Cello World Ltd undervalued or overvalued?

The key valuation ratios of Cello World Ltd's currently when compared to its past seem to suggest it is in the Undervalued zone.

3. Is Cello World Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Cello World Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of Cello World:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Cello World Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Value Creation Index Colour Code Guide

ROCE % 23.5%18.3%20.5%-
Value Creation

Growth Parameters

Growth Parameters Colour Code Guide

Sales 523627908908
Sales YoY Gr.-19.8%44.7%-
Adj EPS 2.722.21.8
YoY Gr.--26.7%12.6%-
BVPS (₹)
Adj Net
Cash Flow from Ops. -1.684.6-29.3-
Debt/CF from Ops. -80.80.8-2-


CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales NANANA44.7%
Share Price - - - -

Key Financial Parameters

Performance Ratio Colour Code Guide

Return on
Equity %
Op. Profit
Mgn %
Net Profit
Mgn %
Debt to
Working Cap
Cash Conv.

Recent Performance Summary

Debt to equity has declined versus last 3 years average to 0.35

Return on Equity has declined versus last 3 years average to 2.70%

Sales growth has been subdued in last 3 years 0.00%

Net Profit has been subdued in last 3 years 0.00%

Sales growth is not so good in last 4 quarters at 0.00%

Latest Financials - Cello World Ltd.

Standalone Consolidated
TTM EPS (₹) 1.8 12.5
TTM Sales (₹ Cr.) 908 1,797
BVPS (₹.) 122.1 139.6
Reserves (₹ Cr.) 2,485 2,857
P/BV 6.74 5.90
PE 459.18 65.66
From the Market
52 Week Low / High (₹) 711.15 / 949.30
All Time Low / High (₹) 711.15 / 949.30
Market Cap (₹ Cr.) 17,474
Equity (₹ Cr.) 106.1
Face Value (₹) 5
Industry PE 54.5

Management X-Ray of Cello World:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.00
* Pledged shares as % of Promoter's holding (%)

Event Update

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Analyst's Notes

Key Ratios of Cello World

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
Operating Expenses 454575856
Manufacturing Costs148
Material Costs409509717
Employee Cost 202531
Other Costs 253799
Operating Profit 695252
Operating Profit Margin (%) 13.2%8.3%5.7%
Other Income 612
Interest 001
Depreciation 012
Exceptional Items 000
Profit Before Tax 755352
Tax 181414
Profit After Tax 563938
PAT Margin (%) 10.8%6.2%4.2%
Adjusted EPS (₹)
Dividend Payout Ratio (%)0%0%0%

Balance Sheet

(All Figures are in Crores.)

Equity and Liabilities

Shareholders Fund 94132170
Share Capital 0098
Reserves 9413272
Minority Interest000
Long Term Debt000
Short Term Debt1316759
Trade Payables35136149
Others Liabilities 1520508
Total Liabilities 274355886

Fixed Assets

Gross Block238
Accumulated Depreciation012
Net Fixed Assets126
CWIP 035
Investments 12333
Trade Receivables213219266
Cash Equivalents 153118
Others Assets922134
Total Assets 274355886

Cash Flow

(All Figures are in Crores.)
Cash Flow From Operating Activity -285-29
PBT 755352
Adjustment 0112
Changes in Working Capital -5848-80
Tax Paid -18-17-13
Cash Flow From Investing Activity 15-6-451
Capex -1-4-7
Net Investments 170-9
Others 0-1-435
Cash Flow From Financing Activity 0-64467
Net Proceeds from Shares 000
Net Proceeds from Borrowing 000
Interest Paid 000
Dividend Paid 000
Others 0-64467
Net Cash Flow 1415-13
ROE (%)60.134.525.21
ROCE (%)33.3324.924.41
Asset Turnover Ratio1.911.991.46
PAT to CFO Conversion(x)-0.042.18-0.76
Working Capital Days
Receivable Days14912697
Inventory Days243240
Payable Days316172

Cello World Ltd Stock News

Cello World Ltd FAQs

Company share prices are keep on changing according to the market conditions. The closing price of Cello World on 15-Apr-2024 15:30 is ₹825.0.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 15-Apr-2024 15:30 the market cap of Cello World stood at ₹17,474.
The latest P/E ratio of Cello World as of 15-Apr-2024 15:30 is 459.2.
The latest P/B ratio of Cello World as of 15-Apr-2024 15:30 is 6.74.
The 52-week high of Cello World is ₹949.3 and the 52-week low is ₹711.1.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Cello World is ₹907.6 ( Cr.) .

About Cello World Ltd

The company was incorporated as ‘Cello World Private Limited’, as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated July 25, 2018, issued by the Registrar of Companies, Central Registration Centre. Thereafter, the Registered Office of the company was changed from the State of Maharashtra to the Union Territory of Daman and Diu and a certificate of registration of the regional director order, for change of State dated April 8, 2020, was issued by the RoC. Subsequently, upon the conversion of the company into a public limited company, pursuant to a special resolution passed by its Shareholders on June 12, 2023, the name of the company was changed to ‘Cello World Limited’ and a fresh certificate of incorporation dated July 18, 2023 was issued by the RoC

While the company was incorporated only in 2018, its erstwhile promoter Late Ghisulal Dhanraj Rathod, father of two of its Promoters, Pradeep Ghisulal Rathod and Pankaj Ghisulal Rathod, was associated with Cello Plastic Industrial Works (CPIW) and the ‘Cello’ brand since 1962. Its Promoters (through their family) have since diversified its product range and brand portfolio over the last six decades. The six decades of experience of its Promoters (through their family) in the consumer products industry has enabled it to better understand the preferences and needs of consumers in India, diversify its product portfolio and grow its multi-channel distribution network. This has enabled it to curate an extensive product portfolio that caters to a diverse range of consumer requirements, and offers a broad range of contemporary products across different ranges, types of material and price point.

The company owns/leases and operates 13 manufacturing facilities across five locations in India, as of June 30, 2023, and it is currently establishing a glassware manufacturing facility in Rajasthan. Its manufacturing capabilities allow it to manufacture a diverse range of products in-house. The remaining products (consisting mainly of steel and glassware products) are manufactured by third party contract manufacturers who manufacture these products with its branding pursuant to arrangements with it. The scale at which the company manufactures its products, combined with its supply chain management enables it to derive the benefits of economies of scale across various aspects of its business model. Further, it maintains optimal inventory levels across its manufacturing facilities by implementing technology and utilising available market information. It also endeavors to maintain high quality standards and good manufacturing practices. It has a strong pan-India distribution network. From the distribution network established by CPIW for its thermoware household articles and plastic materials business, its Promoters.

Business area of the company

Cello's extensive product range reflects its dedication to enhancing the lives of every household. From drinkware, which includes an array of water bottles, flasks, tea sets, and coffee mugs, to dinnerware comprising opalware and stainless steel sets, the brand caters to various aspects of dining and culinary experiences. It provides a range of options, from glass and microwave-safe steel lunch boxes to plastic, opalware, and insulated lunch boxes, along with electric tiffins for convenient meals on the go.

Key awards

  • The company’s brand ‘Cello’ was awarded as one of the most trusted brands of India in the year 2021, by Commerzify.

Major events and milestones

  • 2020: Initiated scaling up of e-commerce business of the company by entering into marketplace supply agreements with e-commerce platforms.
  • 2023: Investment by India Advantage Fund S5 I, India Advantage Fund S4 I, Tata Capital Growth Fund II and Dynamic India Fund S4 US I.

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