Brainbees Solutions Ltd (FIRSTCRY) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544226 | NSE: FIRSTCRY | e-Commerce | Small Cap

Brainbees Solutions Share Price

288.85 -9.30 -3.12%
as on 05-Dec'25 16:59

Brainbees Solutions Ltd (FIRSTCRY) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544226 | NSE: FIRSTCRY | e-Commerce | Small Cap

DeciZen - make an informed investing decision on Brainbees Solutions

Based on:

Overall Rating
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1. Quality


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2. Valuation


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3. Price Trend


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Brainbees Solutions stock performance -

Key Ratios
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P/E Ratio (SA):
179.91
Market Cap:
15,079.8 Cr.
52-wk low:
288.9
52-wk high:
665.2

Is Brainbees Solutions Ltd an attractive stock to invest in?


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10 Year X-Ray of Brainbees Solutions: Login to view analysis.

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Brainbees Solutions Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Value Creation Index Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % -209.8%-102.8%-9%-89%-8.1%5.7%1.6%-3.9%-0.8%2.6%-
Value Creation
Index
NANANA-7.6-1.6-0.6-0.9-1.3-1.1-0.8-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 1602283375088061,3091,7522,5422,1632,4712,628
Sales YoY Gr.-42.4%47.7%50.6%58.6%62.5%33.8%45.1%-14.9%14.2%-
Adj EPS -54.3-125.2-17.4-10.1-4.680.4-3.6-1.41.21.6
YoY Gr.-NANANANANA-94.6%-939.5%NANA-
BVPS (₹) -128.3-334.6-351.861.576.796.179.876.280.4103.4118.3
Adj Net
Profit
-278-393-54.5-361-16328418.8-156-62.260.284
Cash Flow from Ops. -160-68.7-70.5-210-28219.3-15122516.3159-
Debt/CF from Ops. -4.9-24.2-23.50000000-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 35.5%25.1%12.1%14.2%
Adj EPS NANA38.8%NA
BVPSNA6.2%9%28.7%
Share Price - - - -51.2%

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
42.346.55.1-164.1-8.29.50.5-4.3-1.61.21.5
Op. Profit
Mgn %
-177.8-173.2-19.3-24.7-25.87.33.1-4.30.74.24.3
Net Profit
Mgn %
-173.2-172.2-16.2-71.1-20.221.71.1-6.2-2.92.43.2
Debt to
Equity
-1.2-1.6-1.500000000
Working Cap
Days
0318239378437240195169253283186
Cash Conv.
Cycle
082577889648682129126146

Recent Performance Summary

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Latest Financials - Brainbees Solutions Ltd.

Standalone Consolidated
TTM EPS (₹) 1.6 -3.2
TTM Sales (₹ Cr.) 2,628 8,064
BVPS (₹.) 118.3 91.5
Reserves (₹ Cr.) 6,073 4,670
P/BV 2.44 3.16
PE 179.91 0.00
From the Market
52 Week Low / High (₹) 288.85 / 665.15
All Time Low / High (₹) 291.00 / 734.25
Market Cap (₹ Cr.) 15,080
Equity (₹ Cr.) 104.4
Face Value (₹) 2
Industry PE 122.7

Management X-Ray of Brainbees Solutions:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Valuation of Brainbees Solutions - Standalone Basis

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Event Update

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Analyst's Notes

data not found
No data found!

Key Ratios of Brainbees Solutions

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales1602283375088051,3091,7522,5422,1632,471
Operating Expenses 4466244021,4501,0131,2141,6992,6522,1482,368
Manufacturing Costs13131525403853484857
Material Costs1542032683946578311,1211,7571,4081,568
Employee Cost 39454865107186253524385393
Other Costs 24036272967210159271323306350
Operating Profit -285-395-65-942-2089554-11015103
Operating Profit Margin (%) -177.0%-173.0%-19.3%-185.0%-25.8%7.3%3.1%-4.3%0.7%4.1%
Other Income 13121827821359099103166
Interest 221031223405251
Depreciation 47718346087129150138
Exceptional Items 000000000-0
Profit Before Tax -278-393-55-933-16315834-181-8380
Tax -00-0-1-0-12615-25-2120
Profit After Tax -278-393-55-933-16328419-156-6260
PAT Margin (%) -173.0%-172.0%-16.2%-183.0%-20.2%21.7%1.1%-6.2%-2.9%2.4%
Adjusted EPS (₹)-54.3-125.0-17.4-38.4-5.28.00.4-3.6-1.41.2
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%0%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund -657-1,051-1,1051,5012,3943,4403,4623,3073,6085,390
Share Capital 066566978949497104
Reserves -657-1,057-1,1111,4452,3253,3613,3683,2133,5115,286
Minority Interest0000000000
Debt7881,6571,6550000000
Long Term Debt7881,6571,6550000000
Short Term Debt0000000000
Trade Payables385167121172244385231313369
Others Liabilities 233948571851663688491,0711,163
Total Liabilities 1936966661,6782,7513,8504,2154,3874,9926,922

Fixed Assets

Gross Block203723733874306589421,1071,2831,234
Accumulated Depreciation411183649123210166316356
Net Fixed Assets 16361356351381535732940967878
CWIP 0107237211405
Investments 0000503151,0111,4721,9422,478
Inventories476086189285432770432481684
Trade Receivables3622354486129145468676750
Cash Equivalents 42711324451,2402,1671,2438132271,213
Others Assets 5118158641686267294248699914
Total Assets 1936966661,6782,7513,8504,2154,3874,9926,922

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity -160-69-70-210-28219-15122516159
PBT -278-393-55-933-16315834-181-8380
Adjustment -5309-3823-1611111440324239
Changes in Working Capital -3415-12-101-100-152-287-27-221-171
Tax Paid -1-0-11-23-9-7-312
Cash Flow From Investing Activity 97-50182-758-707-626214-235-326-1,644
Capex -15-353-1-21-48-26-115-113-31-36
Net Investments 10000-755-656-428927344545-956
Others 12-1488318-3-172-598-466-841-653
Cash Flow From Financing Activity 69570-91,0631,031727-134-752651,507
Net Proceeds from Shares 6358301,0651,0567991403631,668
Net Proceeds from Borrowing 0-11-8-2000000
Interest Paid -2-2-1-0-0-00-0-52-51
Dividend Paid 0000000000
Others 900-0-24-72-148-75-47-110
Net Cash Flow 6-039542120-70-85-4522

Finance Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)N/AN/AN/A-479.52-8.399.760.55-4.63-1.81.33
ROCE (%)N/AN/AN/A-88.97-8.065.691.6-3.86-0.792.55
Asset Turnover Ratio0.830.510.50.430.360.430.470.590.50.46
PAT to CFO Conversion(x)N/AN/AN/AN/AN/A0.07-7.95N/AN/A2.65
Working Capital Days
Receivable Days81463128292726448996
Inventory Days10886799910791115867178
Payable Days908080878191102647179

Brainbees Solutions Ltd Stock News

Brainbees Solutions Ltd FAQs

The current trading price of Brainbees Solutions on 05-Dec-2025 16:59 is ₹288.9.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 04-Dec-2025 the market cap of Brainbees Solutions stood at ₹15,079.8.
The latest P/E ratio of Brainbees Solutions as of 04-Dec-2025 is 179.9.
The latest P/B ratio of Brainbees Solutions as of 04-Dec-2025 is 2.44.
The 52-week high of Brainbees Solutions is ₹665.1 and the 52-week low is ₹288.9.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Brainbees Solutions is ₹2,628 ( Cr.) .

About Brainbees Solutions Ltd

The company was incorporated on May 17, 2010 as a private limited company under the Companies Act 1956, with the name “Brainbees Solutions Private Limited” at Pune, Maharashtra, India pursuant to a certificate of incorporation issued by the Registrar of Companies, Maharashtra at Pune (the “RoC”). Upon the conversion of the company to a public limited company pursuant to a resolution passed by its Board on August 31, 2023 and a special resolution passed by its Shareholders at the extra-ordinary general meeting on September 5, 2023, the name of the company was changed to “Brainbees Solutions Limited”. A fresh certificate of incorporation dated November 2, 2023 was issued by the RoC consequent to the company’s conversion into a public limited company. 

Brainbees Solutions (Firstcry) is India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, with a growing presence in select international markets. In India, it sells Mothers’, Babies’ and Kids’ products through its online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution. It launched the FirstCry platform in India in 2010 with the goal to create a one-stop destination for parenting needs across commerce, content, community engagement, and education. It named its platform “FirstCry” because a baby’s first cry is a special moment for parents, and it aims to make such moments of the parenting journey filled with joy and happiness. It seeks to develop a tangible, emotional, multi-year relationship with parents, especially mothers, with whom its first engagement begins from their baby’s conception (i.e., nine months before birth) and can continue until their child reaches about 12 years of age. The company operates in a retail category with high purchase frequency, in which children outgrow clothing sizes quickly and need consumables such as diapers and other baby products along with other needs that evolve with age. Thus, once parents establish a connection with it, they are likely to start a predictable and frequent transactional journey of about twelve years as their children grow.

Across the company’s platform, it offers products from third-party Indian brands, global brands, and its home brands. It has have created trusted home brands in the Mothers’, Babies’ and Kids’ products categories through its deep insights and understanding of the requirements of its customers, robust data analytics tools, in-house design and development capabilities and by leveraging the market recognition of the “FirstCry” brand. As a reflection of FirstCry’s strong brand recognition and customer trust, BabyHug, one of FirstCry’s home brands, is the largest multi-category Mothers’, Babies’, and Kids’ products brand in India. Further, it leverages its management team’s experience in creating and scaling up its home brands to help D2C Indian and global brands scale their business in India across direct-to-customer channels and modern stores. These brands will benefit from its expertise in creating and scaling brands and leverage its multi-channel distribution network, sourcing capabilities, supply chain infrastructure, and integrated technology ecosystem.

Business area of the company

Brainbees Solutions, doing business as FirstCry.com, operates an online store for baby and kids products. The company retails diapers, wipes, changing pads and mats, breast feeding products, bibs, medicines, apparels, bath and skin care, gifts, thermometers, and school supplies. 

Key awards, accreditations and recognitions

  • 2013: Received an award for being the “most popular online retail store” in the Child Most Popular Awards 2013 from Child (India’s Largest Selling Parenting Magazine).
  • 2013: Ranked amongst top 100 franchise opportunities by Franchise India.
  • 2015: Ranked amongst top 100 franchise opportunities by Franchise India.
  • 2017: Received an award for “innovation in recruitment” under Organizational Category A: Turnover up to Rs 1,000 crore in Genius HR Excellence Awards 2017 from Genius Consultants Limited.
  • 2018: Received an award for being the “best e-commerce warehouse” in the Global Logistics Excellence Awards from Tata Strategic Management Group.
  • 2018: Received the “kids retailer of the year” award in Star Retailer Awards 2018.
  • 2019: Ranked amongst top 100 franchise opportunities by Franchise India. 
  • 2021: Received an award for being the “best employer” in the Best Employer Brand Awards 2021 from World HRD Congress.
  • 2022: FirstCry Intellitots has been ranked second under Grand Jury India Preschool Rankings as ‘India’s most respected early childhood education brand’ by Education World.
  • 2023: Firstcry.com received the Images most admired fashion brand of the year: Kidswear award at the IFA 22nd Annual Images Fashion Awards, 2023.

Major events and milestones

  • 2010: Incorporation of the company.
  • 2010: Delivered the first shipment of an online order.
  • 2011: Opened first Firstcry.com franchisee physical store at Bharuch, Gujarat.
  • 2011: Launched home brands “BabyHug” and “Cutewalk”.
  • 2013: Launched Firstcry hospital gift hamper program.
  • 2014: Launched same day and next day delivering options.
  • 2016: Ratan Tata became an investor in the company.
  • 2016: Acquired the “Babyoye” business from erstwhile MRL.
  • 2017: Launched Firstcry parenting platform.
  • 2018: Signed an international license agreement with The William Carter Company for obtaining rights and licenses from The William Carter Company in order to carry out sale of purchased products by the company.
  • 2018: Launched “Intellikit”, a kids’ education subscription program.
  • 2018: Launched premium fashion brand for babywear “Babyoye”.
  • 2019: Opened 500th franchisee physical store in India.
  • 2019: Launched Firstcry.ae in UAE.
  • 2019: Acquired a school business and entered into the preschool education business.
  • 2020: Opened first BabyHug company owned physical store in Dhanori, Pune, Maharastra, India.
  • 2020: Acquired majority stake in Swara Baby Products, a diaper manufacturer company.
  • 2020: Launched PineKids for 4-12 age group.
  • 2021: Acquired majority stake in Globalbees Brands.
  • 2021: Firstcry Club Membership was launched on both online and offline platforms.
  • 2022: Acquired Digital Age.
  • 2022: Commenced operations in KSA.
  • 2023: Increased shareholding in Subsidiary, Swara Baby. 

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