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Britannia Industries gains on planning to raise prices of its products

19 Dec 2011 Evaluate

Britannia Industries is currently trading at Rs. 454.65, up by 1.05 points or 0.23% from its previous closing of Rs. 453.60 on the BSE.

The scrip opened at Rs. 456.00 and has touched a high and low of Rs. 461.75 and Rs. 449.00 respectively. So far 2307 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 498.00 on 01-Jul-2011 and a 52 week low of Rs. 324.00 on 10-May-2011.

Last one week high and low of the scrip stood at Rs. 469.00 and Rs. 440.25 respectively. The current market cap of the company is Rs. 5418.29 crore.

The promoters holding in the company stood at 50.96% while Institutions and Non-Institutions held 28.06% and 20.98% respectively. 

In a bid to offset its soaring distribution and raw materials costs, Britannia Industries is planning to raise prices of its products. The staple products like Thin Arrowroot, Cream Cracker biscuits may see a price increase of 4-5%, prices of premium products like Bourbon, Pure Magic etc will be increased by 8-9%.

The company has also merged the sales team of its dairy portfolio with that of the more established biscuits business to tap new towns and achieve greater bargaining clout with retailers.

Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5763.00 61.45 (1.08%)
21-Apr-2026 10:50 View Price Chart
Peers
Company Name CMP
Varun Beverages 484.60
Nestle 1307.55
Britannia Inds 5763.00
LT Foods 422.85
Hatsun Agro Product 972.10
View more..

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