M&M inks partnership pact with Olacabs

09 Apr 2014 Evaluate

Mahindra & Mahindra (M&M) has entered into partnership agreement with Olacabs, India’s largest cab network to offer cars to drivers and operators in the city of Pune at discounted prices and attractive finance options. As per the agreement, a driver who wants to be a part of the Ola platform can buy a new car at a down payment of just Rs 39,900 and get a discount of upto Rs 60,000 on the market price.

Meanwhile, both the companies have jointly organized ‘Driver Mela’, an initiative to sensitize the drivers in the city about the opportunities in the cab space. The initiative saw participation from 530 drivers from the city. Over 43 cars were booked on the spot and another 76 who have expressed interest in the offer, making this Pune’s largest driver mela. The cars that were booked were XYLO in the XUV category, Verito in the sedan category and Vibe in the compact car category.

Financial partners Canara Bank and Cholamandalam DBS found 127 drivers eligible for a car loan based on the given documentation. This was the largest number of sign ups for Mahindra & Mahindra in a single day, under one roof.

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