Tata Nano to get 300 dedicated sales outlets in this fiscal

07 Jul 2011 Evaluate

The smallest and cheapest car in town, the Tata Nano, is set to make in-roads into the rural and semi-urban parts of the country. Tata Motors is planning to launch 300 new dedicated sales outlets in 2011-12 to tap into the non-urban demand for the compact car.

Combined with the addition of new export markets such as Sri Lanka and Nepal, such a move is expected to help pick up sales for the Nano, which has seen intense fluctuation in the last few months. Sales have halved to 5,451 units in the previous month of June, from its all-time peak of 10,012 units just two months ago in April.

The urgent need to increase sales of the Nano stems from the fact that the automaker is also working towards touching full production levels of 2.5 lakh units a year at the Nano-only Sanand plant within this fiscal. Tata Motors is targeting to increase manufacturing capacity to 18,000-20,000 units a month in 2011-12, up from the present monthly output of 10,000-15,000 units.

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