Videocon Industries, part of the Videocon Group, is planning to invest Rs 125 crore to launch more products and technologies, beef up its distribution network and promote ACs aggressively across its three brands - Electrolux, Kelvinator and Videocon. The company wants to regain some of its lost market share in the AC category by launching more products and technologies.
In recent years, the company saw its market share dwindle after South Korean companies LG Electronics and Samsung Electronics Co started dominating the domestic AC segment.
Videocon Industries, established two decades ago, is a global conglomerate with market capitalization of $2.5 billion. Videocon’s businesses’ consists of manufacturing, marketing and distribution of consumer electronics products and oil & gas extraction.
| Company Name | CMP |
|---|---|
| LG Electronics India | 1578.40 |
| Dixon Technologies | 11374.00 |
| IFB Industries | 1116.00 |
| Honeywell Automation | 32808.35 |
| Elin Electronics | 119.75 |
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