Ruchi Soya Industries has launched its refined sunflower oil ‘Sunrich’ in Tamil Nadu. Following the launch, the company is aiming to take its share for Sunrich in the sunflower oil category to 10 per cent and then to 15 per cent in next two to three years. Towards this initiative, the company planned to step up the marketing activities which include "tripling" of distribution network.
At present, the company has about seven lakh retail outlets across the country and the introduction of ‘Sunrich’ was the first step of the company to establish a dominant presence in the segment.
Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
