The Insurance Regulatory and Development Authority (IRDA) is likely to come out with final norms in the next few months for insurance marketing firms, while the domestic insurance firms are taking a cautious approach to distribute products through this channel. Industry players are of the view that sections of the agent/broker community can forcefully push unit-linked products (ULIP) to customers which might lead to trust deficit. Further, insurance firms perceive misuse of customer data as insurance marketing firms dealing with customers for different financial products will have an opportunity to cross-sell products.
The IRDA has introduced a new channel of distribution in order to enhance the penetration level of insurance products in the country. The insurance regulator might allow insurance companies to have multiple tie-ups with insurance marketing firms, which can market and service insurance and sell mutual funds, pension products, and other Sebi-regulated financial products. As per the IRDA, limited liability partnership firms, partnership firms, companies formed under the Companies Act, or any other person recognised by IRDA can apply to be an insurance marketing firm. The IRDA’s move is likely to benefit the corporate who want to enter the Indian insurance industry via a new route.
IRDA has recently held various meetings with the representatives of life and non-life insurance companies and has asked all stakeholders to provide their views on the draft by April 15, 2014. Later, the final norms for insurance marketing firms will be issued and firms will be licensed.
Insurance in India is mainly of two types namely ‘life insurance’ and ‘general insurance’. At present, there are fifty-two insurance companies operating in India of which twenty-four are in the life insurance business. At present, the growth of Indian insurance industry is under pressure owing to the prevailing economic slowdown and change in some traditional product norms. Insurance penetration in India has fallen for the second time after the sector was opened for private players. During 2013, insurance penetration, measured as percentage of insurance premium to gross domestic product, declined to around 3.96% as against 4.1% in 2011 and 5.1% in 2010, reflecting need to develop the insurance sector.
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: