Whirlpool deferrers its expansion plans amid poor demand

11 Apr 2014 Evaluate

Whirlpool has deferred its plan to expand manufacturing facilities in India due to poor demand growth. This move will help the company protect its profitability in a tough market. Earlier, the company wants to expand capacity for its two main product lines - refrigerators and washing machines, which account for 85% of Whirlpool's revenue.

Meanwhile, the company is targeting market leadership in entry-level singledoor refrigerators by March 2015. Currently, it has 19% share in the segment, second to South Korean rival LG's 30% market share. The company has increased its investment in India to Rs 233 crore in 2014 from Rs 147 crore in 2012. 

Whirlpool of India has reported more than two fold jump in its net profit at Rs 21.25 crore for third quarter ended December 31, 2013, as compared to Rs 10.07 crore for the same quarter in the previous year. Total income from operations of the company increased by 8.74% at Rs 672.77 crore for quarter under review as compared to Rs 618.70 crore for the quarter ended December 31, 2012.

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