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Mahindra Centuro launches new campaign featuring unique Anti-Theft System

05 May 2014 Evaluate

Mahindra Two Wheelers (MTWL), part of the $ 16.7 billion Mahindra Group - one of India’s leading automotive giant and most respected business houses, has launched its new television commercial for its popular motorcycle, the Mahindra Centuro. It is an engaging sequel to the Centuro launch film released last year featuring the same macho, tough, confident Centuro man.

The new campaign showcases the sensuous girl’s second attempt at trying to get to him; only to be thwarted by the Centuro’s unique advanced features like the internationally patented Anti-Theft Alarm (with Engine Immobilizer) operated by the encrypted Remote Flip Key.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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