European companies are upbeat and keen to invest in India despite challenges faced by the economy. According to a study they are looking forward to a fresh round of growth once the new government is formed in the country this month. Domestic market growth potential, proximity to markets or customers and skilled workforce availability are the three most important reasons for European firms to invest in India.
Besides, the European Union (EU) is also confident of an early conclusion of the bilateral trade pact with Indian, which has been in the works for a while. Total India-EU bilateral trade was $94.43 billion during April-February, 2012-13 and stood at $109.86 billion for the entire fiscal year 2011-12.
Further, the study underscored that tactical green-field investments, landmark acquisitions and steadfast dedication through uncertain economic cycles have been the key ingredients for the success enjoyed by European companies in India. The study further has highlighted that European firms optimism for India have underpinned them adapt their products and services to the mass market and take a long term view of India.
Europe India Chamber of Commerce (EICC) Secretary General Sunil Prasad highlighted that global headquarters should not expect their India units to rake in the profits every quarter and rather should have lot of patience and deep pockets to sustain cash flow uncertainties. He further emphasized upon the need to focus n the potential and not the short-term challenges.
European companies spent $198 billion in India in the last 10 years, making them the largest investors. In the same period, Japanese and US firms channelised $138 billion and $50.7 billion, respectively, into their India units.
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