ICICI Bank, Vodafone launches mobile based subsidy payment for Janani Suraksha Yojna in Ranchi

13 May 2014 Evaluate

ICICI Bank, India's largest private sector bank and Vodafone India's wholly-owned subsidiary Mobile Commerce Solutions (MCSL) which owns the money transfer and payment facility M-Pesa, have launched mobile based subsidy payment for Janani Suraksha Yojna in Ranchi. Under this mandate, MCSL will act as a Business Correspondent (BC) of ICICI Bank and will facilitate the payment of mobile-based subsidy to the beneficiaries via its agents.

The beneficiaries, with any active mobile number can directly receive payment of the health care subsidy. Once the payment is made, they will be intimated via SMS, mentioning the amount of subsidy, the withdrawal code and the withdrawal procedure. They can then withdraw the subsidy amount by simply authorizing the transaction with the withdrawal code at a nearby Vodafone retail outlet. ICICI Bank and Vodafone M-Pesa has started the pilot project in Namkum block in Ranchi district, Jharkhand.

The payment of health care subsidies under Janani Suraksha Yojna Scheme aims at reducing the neo-natal and maternal deaths in India by promoting institutional delivery of children. This scheme is operated under National Rural Health Mission (NRHM) of Government of India.

ICICI Bank is India's largest private sector bank and the second largest bank in the country with consolidated total assets of $124.76 billion at March 31, 2014. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 19 countries, including India.

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