Eicher Motors’ JV firm aims to achieve 15% share of domestic CV market this year

13 May 2014 Evaluate

Eicher Motors and Volvo Group’s joint venture firm, VE Commercial Vehicles (VECV) is aiming at garnering a 15% share of the domestic commercial vehicle (CV) market this year, as against 13.8% in 2013.

The JV firm launched its new Pro1000 and Pro3000 series of light and medium duty trucks in the Andhra Pradesh market. The Pro3000 medium duty truck series would now replace the Eicher's E2 Plus range, which was currently available in 5-to-14 tonne capacities.

VECV currently has a 34% share in the light and medium duty (L&MD) truck segment, close to 6% in heavy duty truck category and 15% in the 5-to-15-tonne bus segment this year.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.

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