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Enfield capacity up 50%, not enough: CEO

01 Dec 2011 Evaluate

Royal Enfield, India’s oldest motorcycle company will add capacity by half but this may not be enough to reduce the 10-month waiting period for the iconic Bullet. The company have to increase the capacity further in Chennai and are in the process of setting up a 150,000 units greenfield facility at Oragdam, near this city. In the 9 month calendar period ended September 2011, Enfield sold 55,615 bikes -- more than what it sold in 12 months last year. It hopes to end the year with sales of 75,000 vehicles. For the first time, the company has sold over 20,000 motorcycles in the last quarter, up by 57 per cent over the same quarter last year.

The company is working on improvements on the bike. It is importing batteries from Italy. A key bottleneck is paint which the company outsources. The company’s paint shop factory will be the first important thing to come up in Rs 350 crore Oragadam plant. The new facility will be ready by the first quarter of 2013.

In 1990, Royal Enfield entered into a strategic alliance with the Eicher Group, and later merged with it in 1994.

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