Apollo Tyres has forayed into the Sri Lankan market with its products in order to expand its global footprint. Apollo Tyres entered the Sri Lankan market today through a tie-up with Ideal Motors, the automobile distribution and marketing arm of the Ideal Group of companies. Ideal has formed a new entity - Ideal Wheels & Tyres - for distribution and retailing of Apollo Tyres. Initially Apollo Tyres will focus on passenger vehicle and cross-ply truck and light truck tyres. This will be gradually expanded over time to include Apollo's entire range currently sold in India, including truck bus radial, agriculture and off-highway tyres.
