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Rasoya Proteins begins selling of refined sunflower oil

12 Jun 2014 Evaluate

Rasoya Proteins has started selling of refined sunflower oil under the brand name ‘Sunsafe’ in various pack size. Currently, in the first phase the Brand has been launched in Vidarbh Region and some part of Marathwada, and further it would be launched in the rest of Maharashtra.

This move is in line with the diversification policy and expansion plan of the company. The company is taking rigorous efforts in marketing and brand building of Refined Edible Oil and is confident that the market share will definitely increase through its strong and wide distribution network. The company has undertaken plan for extensive promotional, marketing through media.

Rasoya Proteins presently sells whole wheat flour under Mejwani brand in western markets. The company is engaged in manufacturing of soya-based products and edible oil such as soya oil, soyameal and value added soya products.

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