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Rasoya Proteins gains on commencing sale of refined sunflower oil

13 Jun 2014 Evaluate

Rasoya Proteins is currently trading at Rs. 16.35, up by 0.10 points or 0.62% from its previous closing of Rs. 16.25 on the BSE.

The scrip opened at Rs. 16.45 and has touched a high and low of Rs. 16.50 and Rs. 16.25 respectively. So far, 402663 shares were traded on the counter.

The BSE group 'B' stock of face value Re. 1 has touched a 52 week high of Rs. 20.40 on 16-May-2014 and a 52 week low of Rs. 10.50 on 13-Jun-2013.

Last one week high and low of the scrip stood at Rs. 17.00 and Rs. 16.20 respectively. The current market cap of the company is Rs. 2802.65 crore.

The promoters holding in the company stood at 31.68% while Institutions and Non-Institutions held 3.99% and 37.60% respectively.

Rasoya Proteins has started selling of refined sunflower oil under the brand name ‘Sunsafe’ in various pack size. Currently, in the first phase, the brand has been launched in Vidarbh Region and some part of Marathwada, and further will be launched in the rest of Maharashtra.

This move is in line with the diversification policy and expansion plan of the company. The company is taking rigorous efforts in marketing and brand building of Refined Edible Oil and is confident that the market share will definitely increase through its strong and wide distribution network. The company has undertaken plan for extensive promotional, marketing through media.

Rasoya Proteins presently sells whole wheat flour under Mejwani brand in western markets. The company is engaged in manufacturing of soya-based products and edible oil such as soya oil, soyameal and value added soya products.

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