In a bid to shore up its market share in the next 24 months, Munjal family-promoted Hero MotoCorp, a leading brand in the motorcycle segment, is set to enter new segments within the scooter category.
The company will introduce models in the 100cc, 110cc, 125cc and 150cc segment to complement its existing two-model line-up of Pleasure and Maestro, which are powered by a 102cc engine.
Hero MotoCorp is the World’s single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors in 1984. Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.
