MoneyWorks4Me

TTK Prestige enters into water purifier category

27 Jun 2014 Evaluate

In a bid to become a total kitchen solutions brand, TTK Prestige has entered into the water purifier category in partnership with Swiss firm Lifestraw SA.

The company will use its existing distribution network besides own retail chain, Prestige Smart Kitchens, to penetrate into the category largely dominated by direct sales.

TTK Prestige, one of the oldest business houses in the country. Having initially pioneered and established a network of distribution, TTK Prestige moved to manufacturing, post-independence. Being a dynamic and fast growing company, it soon became the leading manufacturer of Pressure cookers in India and offered the most comprehensive range of kitchenware in the world.

Peers